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Rhythm game
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=== Rhythm games for young girls (2004–present) === In Japanese amusement arcade, arcade-based [[collectible card game]]s became popular. In 2004, [[Sega]] released [[Oshare Majo: Love and Berry]] which was a fashion coordinate game with collectible card game and rhythm game elements.<ref name="love-and-berry"/> The Oshare Majo was a big hit in Japan<ref name="love-and-berry">[http://gamez.itmedia.co.jp/games/articles/0608/31/news113.html 「ラブ and ベリー」に母娘がハマる理由 (1/2)] {{Webarchive|url=https://web.archive.org/web/20170818091154/http://gamez.itmedia.co.jp/games/articles/0608/31/news113.html |date=2017-08-18 }} {{in lang|ja}}, ITmedia, August 31, 2006</ref> and then other game companies also entered in this game genre. * [[Sega]] – [[Oshare Majo: Love and Berry]] (2004–2008) and [[LilPri]] (2009–2011) * [[Taito]] – {{interlanguage link|KiraKira Idol Rika-chan|ja|キラキラアイドル リカちゃん}} (2006–2007) * [[Atlus]] – [[Kirarin Revolution]]: Happy Idol Life (2006–2009) and [[Gokujō!! Mecha Mote Iinchō |Gokujō!! Mecha Mote Iinchō: KuruMote Girls Contest!]] (2009–2011) * [[Tomy]] – {{interlanguage link|Won!Tertainment Music Channel|ja|ワンタメ ミュージックチャンネル}} (2006–2010), [[Pretty Rhythm]] (2010–2014), [[PriPara]] (2014–2017), [[Idol Time PriPara]] (2017–2018), [[Kiratto Pri Chan]] (2018–2021), [[Waccha PriMagi!]] (2021–2024), and [[Himitsu no AiPri]] (2024–) * [[Bandai]] – [[Pretty Cure|Pretty Cure: Data Carddass series]] (2007–2017) and [[Aikatsu!]] (2012–) * [[Konami]] – [[Otocadoll]] (2015–2022) Those games have only aimed at young girls, however some of those games also hit at some adults which are often mentioned as "[[Ōkina otomodachi]]" ({{lit|Big Friends}}).<ref>[http://kotaku.com/these-gamers-are-not-little-girls-1509706556 These Gamers Are Not Little Girls] {{Webarchive|url=https://web.archive.org/web/20170818134444/http://kotaku.com/these-gamers-are-not-little-girls-1509706556 |date=2017-08-18 }}, Kotaku, January 27, 2014</ref> In 2016, as for PriPara, Tomy mentioned that "When all users [of the game] are counted as its main target of from 6 to 9 years old [Japanese] girls, we succeed to expand the market scale as many as every one of the main target." in its financial results.<ref>[http://nlab.itmedia.co.jp/nl/articles/1602/10/news130.html 「女児に換算すると全員がプリパラユーザー」 タカラトミーが決算資料でおじさんの存在を抹消する] {{Webarchive|url=https://web.archive.org/web/20170818070645/http://nlab.itmedia.co.jp/nl/articles/1602/10/news130.html |date=2017-08-18 }} {{in lang|ja}}, ITmedia, February 10, 2016</ref>
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