Editing Role (section)

===Social norms theory===
[[Social norms approach|Social norms theory]] states that much of people's behavior is influenced by their perception of how other members of their [[Ingroups and outgroups|social group]] behave. When individuals are in a state of [[deindividuation]], they see themselves only in terms of group identity, and their behavior is likely to be guided by group norms alone. But while group norms have a powerful effect on behavior, they can only guide behavior when they are activated by obvious reminders or by subtle cues. People adhere to social norms through enforcement, internalization, the sharing of norms by other group members, and frequent activation.<ref>{{Harv|Smith|2007}}</ref> Norms can be enforced through punishment or reward. Individuals are rewarded for living up to their roles (i.e. students getting an "A" on their exam) or punished for not completing the duties of their role (i.e. a salesperson is fired for not selling enough product).

Social norm theory has been applied as an environmental approach, with an aim of influencing individuals by manipulating their [[Social environment|social and cultural environments]]. It has been widely applied using [[social marketing]] techniques. Normative messages are designed for delivery using various media and promotional strategies in order to effectively reach a target population. Social norms theory has also been successfully applied through strategies such as curriculum infusion, creating press coverage, policy development, and small group inventions.<ref>(Main Frame 2002)</ref>

====The theory of planned behavior====
People display [[reactance (psychology)|reactance]] by fighting against threats to their freedom of action when they find norms inappropriate. [[Propositional attitude|Attitudes]] and norms typically work together to influence behavior (directly or indirectly). The [[theory of planned behaviour|theory of planned behavior]] intentions are a function of three factors: attitudes about the behavior, social norms relevant to the behavior, and perceptions of control over the behavior. When attitudes and norms disagree, their influence on behaviour will depend on their relative accessibility.

====Team role theory====
As described in ''Working in Groups'' by Engleberg and Wynn, team role theory is when "members assume roles that are compatible with their personal characteristics and skills". [[Meredith Belbin]], a psychologist, first explored the concept of team-role theory in the 1970s when he and his research team went about observing teams and wanted to find out what made teams work and what did not. According to Belbin and his research team "the research revealed that the difference between success and failure for a team was not dependent on factors such as intellect, but more on behavior".<ref>(Belbin)</ref> They began to identify separate clusters of behaviors and found that behavior was more influential on a team than anything else. These separate clusters of behaviors are known as the "Team Roles".  The nine "team roles" are as follows: coordinator/chairperson, shaper, innovator, resource investigator, monitor/evaluator, implementer, teamworker, completer/finisher, and specialist.