Editing Search engine optimization (section)

=== Increasing prominence ===
A variety of methods can increase the prominence of a webpage within the search results. [[Methods of website linking|Cross linking]] between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects its credibility.<ref name=":0">{{Cite book|last=Morey|first=Sean|title=The Digital Writer.|publisher=Fountainhead Press|year=2008|pages=171–187}}</ref> 

Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the [[HEAD tag|title tag and meta description]], will tend to improve the relevancy of a site's search listings, thus increasing traffic. [[URL canonicalization]] of web pages accessible via multiple URLs, using the [[canonical link element]]<ref>{{cite web|url=https://blogs.bing.com/webmaster/2009/02/12/partnering-to-help-solve-duplicate-content-issues|title=Bing – Partnering to help solve duplicate content issues – Webmaster Blog – Bing Community|date=February 12, 2009 |publisher=www.bing.com|access-date=October 30, 2009|archive-date=June 7, 2014|archive-url=https://web.archive.org/web/20140607164839/http://blogs.bing.com/webmaster/2009/02/12/partnering-to-help-solve-duplicate-content-issues/|url-status=live}}</ref> or via [[301 redirect]]s can help make sure links to different versions of the URL all count towards the page's link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website.<ref name=":0" /> <!--add ref here to Rhea Drysdale article on PageRank and Playdoh-->