Editing Snickers (section)

==Advertising==

==="It's so satisfying"===
In 1980, Snickers (and Marathon) ran ads which featured a variety of everyday people discussing why they like Snickers. The ads featured a jingle that said "It's so satisfying" and depicted a hand that would open and close showing a handful of peanuts converting to a Snickers bar. "Packed with peanuts, Snickers really satisfies" was shown in the commercials.<ref>{{Citation |title=Snickers Commercial from 1980 (featuring KD) "It's So Satisfying" | date=October 19, 2008 |url=https://www.youtube.com/watch?v=0Mm6H2XJDbQ |access-date=2023-11-22}}</ref>

===1984 Olympics===
Mars paid $5 million to have Snickers and [[M&M's]] named the "official snack" of the [[1984 Summer Olympics]], outraging nutritionists.<ref>{{cite web|url=http://www.upi.com/Archives/1983/12/06/Nutritionists-soured-by-Olympic-candy-endorsement/2304439534800/|title=Nutritionists soured by Olympic candy endorsement|date=December 6, 1983|work=UPI}}</ref> Sports promotions in international games continued to be a prominent marketing tool for Mars, keeping Snickers as an international brand while also selling local bars in some markets.<ref>{{cite book|author=Richard Varey|title=Marketing Communication: A Critical Introduction|url=https://books.google.com/books?id=T2VO0nKqYOMC&pg=PT141|date=September 11, 2002|publisher=Routledge|isbn=978-1-134-58159-7|pages=141–}}</ref>

===Not Going Anywhere For a While?===
Beginning in 1995, Snickers ran ads which featured someone making a self-inflicted mistake, with the voice-over saying "Not going anywhere for a while? Grab a Snickers!" The tag line at the end of each ad proclaimed, "Hungry? Why Wait?" Later ads have used the tagline “Rookie mistake? Maybe you just need a Snickers.”

Some of the ads were done in conjunction with the [[National Football League]], with whom Snickers had a sponsorship deal at the time. One ad featured a member of the grounds crew at [[Arrowhead Stadium]] painting the field for an upcoming [[Kansas City Chiefs]] game in hot, late-summer weather. After finishing one of the end zones, and visibly exhausted, one of the Chiefs players walks up to him and says the field looks great, "but who are the Chefs?", showing that despite all the hard work the painter accidentally omitted the "i" in Chiefs.<ref>{{cite web |url=http://www.advertolog.com/snickers/adverts/chefs-461055/ |title=Snickers Adverts And Commercials Archive CHEFS |publisher=AdvertoLog.com |date=March 15, 2015 |access-date=March 15, 2015 |archive-url=https://web.archive.org/web/20150402103350/http://www.advertolog.com/snickers/adverts/chefs-461055/ |archive-date=April 2, 2015 |url-status=dead }}</ref> Another had [[Marv Levy]] in the [[Buffalo Bills]] locker room lecturing his team that "no one's going anywhere" until the Bills figure out how to actually win a [[Super Bowl]].<ref>{{cite web|url=http://adage.com/article/news/marketing-100-snickers-santa-cruz-hughes/72184/|title=THE MARKETING 100: SNICKERS: SANTA CRUZ HUGHES|work=Advertising Age|last=Pollack|first=Jordan|date=June 30, 1997|access-date=November 23, 2015}}</ref>

===Snickers Feast===
In 2007, Snickers launched a campaign which featured [[Henry VIII]] and a Viking among others who attend the "Snickers Feast".<ref>{{Cite news |last=Elliott |first=Stuart |date=March 3, 2009 |title=The vocabulary of snacking, lightly sweetened|work=The New York Times |url=https://www.nytimes.com/2009/03/03/business/worldbusiness/03iht-03adco.20549248.html |access-date=2023-05-16 |issn=0362-4331}}</ref><ref>{{Cite web |last=Blogs |first=Adweek |title=Historical figures hit the road with Snickers |url=https://www.adweek.com/creativity/historical-figures-hit-road-snickers-16952/ |access-date=2023-05-16 |website=adweek.com |date=August 29, 2007}}</ref> It consisted of various commercials of the gang and their adventures on the feast.<ref>{{Cite web |last=Dilworth |first=Dianna |date=March 3, 2008 |title=Snickers satisfies with a feast on its Web site |url=https://www.dmnews.com/snickers-satisfies-with-a-feast-on-its-web-site/ |access-date=2023-05-16 |website=DMNews}}</ref><ref>{{Citation |title=SNICKERS Feast | date=December 31, 2007 |url=https://www.youtube.com/watch?v=-YNqushRhlo |access-date=2023-05-16}}</ref>

===Super Bowl XLI commercial===
On February 4, 2007, during [[Super Bowl XLI]], Snickers commercials aired. This resulted in complaints by gay and lesbian groups against the maker of the candy bar, Masterfoods USA of [[Hackettstown, New Jersey]], a division of [[Mars, Incorporated]]. The commercial showed a pair of auto mechanics accidentally kissing while sharing a Snickers bar. After quickly pulling away, one mechanic sheepishly says, "I think we just accidentally kissed.", and another mechanic frantically exclaims, "Quick! Do something manly!" and in three of the four versions, they do so mostly in the form of injury, including tearing out chest hair, striking each other with a very large [[pipe wrench]], and drinking [[motor oil]] and [[windshield washer fluid]]. In the fourth version, however, a third mechanic shows up and asks "Is there room for three in this [[The Love Boat|Love Boat]]?"

Complaints were lodged against Masterfoods that the ads were [[homophobia|homophobic]]. [[Human Rights Campaign]] president [[Joe Solmonese]] is quoted as saying, "This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country."<ref name="playground">[https://www.foxnews.com/story/snickers-ad-of-men-accidentally-kissing-pulled-after-complaints-from-gay-groups Snickers Ad of Men Accidentally Kissing Pulled After Complaints From Gay Groups], FOX Business. Article retrieved October 17, 2007.</ref>

[[Gay and Lesbian Alliance Against Defamation]] (GLAAD) president [[Neil Giuliano]] said "That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable." Masterfoods has since pulled the ads and the website.<ref name="playground" /><ref>[http://msn.foxsports.com/nfl/story/6446946?MSNHPHMA Super Bowl Controversy] {{webarchive|url=https://web.archive.org/web/20070208030533/http://msn.foxsports.com/nfl/story/6446946?MSNHPHMA |date=February 8, 2007 }}, FOX sports. Article retrieved February 6, 2007.</ref><ref>{{cite news|author=Thulasi Srikanthan |url=https://www.thestar.com/artsentertainment/article/178962 |title=entertainment {{pipe}} Snickers bicker feeds ad flap |work=TheStar.com |date=February 7, 2007 |access-date=June 16, 2009 | location=Toronto}}</ref>

===Mr. T===
In 2006, [[Mr. T]] starred in a Snickers advertisement in the UK where he rides up in an army tank and shouts abuse at a football player who appears to be faking an injury, threatening to introduce him to his friend Pain. Another advertisement featured Mr. T launching bars at a swimmer who appeared to refuse to get in a swimming pool because of the cold temperature of the water. In 2008, a European Snickers commercial in which Mr. T uses a [[Jeep]]-mounted [[Minigun]] to fire Snickers bars at a speedwalker for being a "disgrace to the man race" was pulled after complaints from a US pressure group that the advertisement was homophobic.<ref>{{cite news|url=https://www.theguardian.com/media/2008/aug/04/advertising |title=Don't give us none of that jibba jabba |newspaper=The Guardian |date=August 4, 2008 |access-date=June 16, 2009 | location=London | first=Mark | last=Sweney}}</ref> These advertisements usually ended with Mr. T saying "Snickers: Get Some Nuts!"

===NASCAR===
In [[NASCAR]] racing, Snickers (and the rest of the [[Mars, Incorporated|Mars]] affiliated brands) sponsored [[Kyle Busch]]'s No. 18 Toyota for [[Joe Gibbs Racing]]. Prior to that the brand served as a primary sponsor for [[Ricky Rudd]]'s No. 88 [[Yates Racing|Robert Yates Racing]] Ford as well as an associate sponsor for the team's No. 38 car driven first by [[Elliott Sadler]] and then by [[David Gilliland]], and an associate sponsor for the [[Ginn Racing|MB2 Motorsports]] No. 36 Pontiac driven by [[Derrike Cope]], [[Ernie Irvan]], [[Ken Schrader]], and others. In 1990, [[Bobby Hillin]] drove for [[Stavola Brothers Racing]] in the No. 8 Snickers Buick, marking the candy's first appearance as a sponsor; it had since been driven by [[Rick Wilson (racing driver)|Rick Wilson]] and [[Dick Trickle]]. Mars announced that at the conclusion of the [[2022 NASCAR Cup Series]] season, they would pull their sponsorship from not only Joe Gibbs Racing, but NASCAR entirely and it was replaced by [[Monster Energy]].{{citation needed|date=November 2024}}

===FIFA World Cup and UEFA Euro sponsorship===
Snickers was the Official Sponsor of the [[FIFA World Cup]] from [[1994 FIFA World Cup|1994]] until [[1998 FIFA World Cup|1998]] editions and the [[UEFA European Championship]] [[UEFA Euro 1996|1996]]. Snickers was also the main sponsor of the Champions League in 1992–93 and 1993–94, Asian Cup 2011 and African Cup of Nations 2019.{{citation needed|date=November 2024}}

===You're Not You When You're Hungry===
In 2010, a new advertising campaign was launched, usually based around people turning into different people (usually celebrities) as a result of hunger (taking the new campaign's name "You're Not You When You're Hungry" quite literally). The tagline varied depending on the commercial's location or what variety the commercial is showing. The American adverts initially ended with the tagline "Snickers Satisfies". [[Steve Burns]], best known as the first host of the children's show ''[[Blue's Clues]]'' has done the voice of the announcer.<ref>{{cite web | url=https://www.sltrib.com/artsliving/2022/09/24/fanx-blues-clues-star-steve/ | title=At FanX, 'Blue's Clues' star Steve Burns gets nostalgic }}</ref> [[BBDO|BBDO New York]] said this campaign made Snickers the number one candy bar, up from seventh. In 2020, ''[[USA Today]]'''s Ad Meter named it the best [[Super Bowl]] campaign of the past 25 years.<ref>{{cite news | url=https://adage.com/article/agency-news/behind-super-bowl-snickers-commercial-betty-white/2391056 | title=Behind Betty White's 2010 Super Bowl spot for Snickers: The commercial kicked off a campaign that catapulted the brand from seventh place into category leadership | last=Wingate | first=Keira | work= [[Ad Age]] | date=January 10, 2022 | volume=93 | issue=1 | page=17 }}</ref>

In 2010, [[Betty White]] and [[Abe Vigoda]] appeared in the first Snickers commercial in this campaign, playing [[American football]]. The commercial was ranked by ADBOWL as the best advertisement of the year. This commercial was also briefly spoofed in an episode of ''[[SportsNation (TV series)|SportsNation]]'' on [[ESPN2]] with [[Michelle Beadle]] playing the role instead of [[Betty White]] in 2011.<ref>{{cite web| url=http://www.mankindunplugged.com/2011/02/02/super-bowl-ad-fail-by-espn-sportsnations-michelle-beadle/ | title=Super Bowl Ad FAIL by ESPN2 SportsNation's Michelle Beadle | date=February 2, 2011 | access-date=February 2, 2011}}</ref> Later that year, Snickers commercials featured singers [[Aretha Franklin]] and [[Liza Minnelli]], and comedians [[Richard Lewis (comedian)|Richard Lewis]] and [[Roseanne Barr]]. A 2011 commercial featured actors [[Joe Pesci]] and [[Don Rickles]].

In Latin America, the slogan was the same as in the UK version, except that men doing extreme sports turning into the Mexican singer [[Anahí]] as a result of hunger.<ref>{{cite web|title=Anahí se transforma en "Carlos" para comercial de chocolate|url=http://peopleenespanol.com/article/anahi-se-transforma-en-carlos-para-comercial-de-chocolate/|website=[[People en Español]]|access-date=March 20, 2018|language=es}}</ref> Brazilian versions of the ad featured actresses [[Betty Faria]] and [[Cláudia Raia]].

In 2013, [[Robin Williams]] and [[Bobcat Goldthwait]] appeared in a Snickers football commercial. Russian duo [[t.A.T.u.]] appeared in a Japanese Snickers commercial as themselves throwing a tantrum in a baseball game before eating the chocolate reverts them into normal baseball players.<ref>{{cite web |url=https://www.crunchyroll.com/anime-news/2013/10/17/video-pop-duo-tatu-featured-in-japanese-snickers-promo |title=VIDEO: Pop Duo t.A.T.u Featured in Japanese Snickers Promo |first=Scott |last=Green |publisher=[[Crunchyroll]] |date=October 18, 2013 |access-date=October 10, 2022}}</ref> In March 2014, a commercial featuring [[Godzilla]] was released to promote the [[Godzilla (2014 film)|2014 Godzilla film]]. In the commercial, Godzilla is shown hanging out with humans on the beach, riding dirt bikes, and water skiing; he only begins rampaging once he is hungry. After being fed a Snickers bar, he resumes having fun with the humans.<ref>{{cite web|url=http://www.ispot.tv/ad/7gLi/snickers-godzilla |title=Snickers TV Spot, 'Godzilla'| publisher=ISpot.tv | date=March 13, 2015 | access-date= March 13, 2015}}</ref>

In February 2015, Snickers' [[Super Bowl XLIX]] commercial featured a parody of a scene from an episode of ''[[The Brady Bunch]]'' entitled "[[List of The Brady Bunch episodes#ep90|The Subject Was Noses]]." In the commercial, [[Carol Brady|Carol]] and [[Mike Brady (The Brady Bunch)|Mike]] try to calm down a very angry [[Machete (character)|Machete]] (played by [[Danny Trejo]]). When the parents give Machete a Snickers bar, he reverts into [[Marcia Brady|Marcia]] before an irate [[Jan Brady|Jan]] (played by [[Steve Buscemi]]) rants upstairs and walks away. In a second commercial set earlier, Marcia (as Machete) angrily brushes her hair while yelling through her door.<ref>{{cite web |url=http://collider.com/best-super-bowl-commercials-2015/ |title=Watch This Year's Best Super Bowl Commercials |last=Chitwood | first=Adam |publisher=Collider.com |date=February 2, 2015 |access-date=February 5, 2015}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=kXizLog2hms  |archive-url=https://ghostarchive.org/varchive/youtube/20211212/kXizLog2hms| archive-date=2021-12-12 |url-status=live|title=Super Bowl Ad 2015: SNICKERS "The Brady Bunch" Danny Trejo |date=January 31, 2015 |via=YouTube |access-date=2020-03-24}}{{cbignore}}</ref><ref>{{cite web|url=https://www.dreadcentral.com/news/88110/machete-kills-brady-bunch-snickers/|title=Machete Kills the Brady Bunch for Snickers|date=February 2, 2015}}</ref>

In 2016, for [[Super Bowl 50]], another Snickers commercial was made, featuring [[Willem Dafoe]] (as [[Marilyn Monroe]]) and [[Eugene Levy]], where Willem Dafoe complains about filming the iconic "subway grate" scene in ''[[The Seven Year Itch]]''. After being given a Snickers, he turns into Marilyn and goes ahead with the scene, with Levy operating the fan below, commenting that the scene will not make the movie's final cut, that nobody would want to see it. That same year, the Middle East produced their own Snickers commercial featuring [[DC Comics]]' [[Joker (character)|The Joker]] as the recipient of the Snickers bar, before turning back into a casual poker playing buddy.<ref>{{cite web|url=https://www.cbr.com/joker-ratchets-up-the-craziness-in-this-freaky-snickers-spot/|title=Joker ratchets up the craziness in this freaky Snickers spot|website=Comic Book Resources|date=June 2, 2016}}</ref>

In 2018, Brazil World Cup winner [[Ronaldo (Brazilian footballer)|Ronaldo]] is seen [[Goal celebration|celebrating a goal]] for Argentina. When he notices the confused faces around him, he eats a Snickers and returns to normal.<ref>{{cite news |title=Brazilian Ronaldo Featured in Snickers Campaign |url=https://www.sportsbusinessdaily.com/Global/Issues/2018/03/30/Marketing-and-Sponsorship/Cristiano-Ronaldo-Snickers.aspx |access-date=September 7, 2018 |agency=Sports Business Daily}}</ref>

The UK version of the campaign usually used British celebrities and, up until 2018, retained the slogan from the Mr. T. era. In the initial advertisement, [[Joan Collins]] and [[Stephanie Beacham]] featured as locker room footballers who had turned into them due to being hungry. In 2014, [[Rowan Atkinson]] as [[Mr. Bean (character)|Mr. Bean]] returned on television by appearing on several UK Snickers commercials and cinema spots, in place of a martial arts master who had turned into him as a result of hunger.<ref>{{cite web|url=http://www.adweek.com/creativity/mr-bean-hopeless-ninja-most-hilarious-snickers-youre-not-you-ads-yet-160586/ |title=Snickers TV Spot, 'Godzilla'| publisher=ISpot.tv | date=October 6, 2014 }}</ref> Later, in 2018, [[Elton John]] appeared in an advertisement where he turned into African American rapper Boogie after he eats a Snickers; the latter had turned into the former due to hunger (the slogan appeared on a turntable in this advertisement).{{citation needed|date=November 2024}}

===Nitro Sponsorship===
In 2013, Snickers began to sponsor Nitro at Six Flags Great Adventure.<ref>{{cite web |last1=Great Adventure |first1=Six Flags |title=Nitro- Six Flags Great Adventure |url=https://www.sixflags.com/greatadventure/attractions/nitro |website=Six Flags Great Adventure |access-date=2024-01-23}}</ref>

===Maybe You Just Need A Snickers===
In 2020,<ref>{{Cite web |date=September 22, 2021 |title=Snickers (History, FAQ, Marketing & Commercials) – Snack History |url=https://www.snackhistory.com/snickers/ |access-date=2024-03-25}}</ref> a new campaign was trialed, focusing on the theme of people doing things that contradicted what they think they are doing, such as a man crawling along rocky ground when he thought he was climbing a rock face, the new slogan for this commercial, "Confused? Maybe you just need a Snickers", indicating hunger-induced confusion. Nitro at Six Flags Great Adventure also features this advertisement style (see above). This campaign was revived in the UK in 2024 to promote the 2024 UEFA European Football Championships, featuring footballers [[Bukayo Saka]] and [[Luka Modrić]].<ref>{{Cite web |last=Bamford |first=Abbey |date=2024-03-27 |title=Snickers kicks off 'Own Goal' campaign with Modrić and Saka |url=https://www.marketing-beat.co.uk/2024/03/27/snickers-own-goal-campaign/ |access-date=2024-08-18 |language=en-GB}}</ref>
In 2025, Snickers announced an ambassador for their brand- Mingyu from popular boy group Seventeen.

===WrestleMania===
Snickers has been an official sponsor of [[WWE]]'s [[WrestleMania]] events, including [[WrestleMania 2000]], [[WrestleMania 22|22]], [[WrestleMania 32|32]], [[WrestleMania 33|33]], [[WrestleMania 34|34]], [[WrestleMania 35|35]], [[WrestleMania 36|36]], [[WrestleMania 37|37]], [[WrestleMania 38|38]],  [[WrestleMania 39|39]], [[WrestleMania XL|XL]] and now [[WrestleMania 41|41]]. while its Cruncher variant sponsored [[WrestleMania X-Seven]], [[WrestleMania XIX|XIX]], [[WrestleMania XX|XX]] and [[WrestleMania 21|21]].<ref>{{Cite web |date=February 22, 2023 |title=Snickers, WWE 2K23 return as presenting partners for WrestleMania |url=https://www.sportsbusinessjournal.com/Daily/Issues/2023/02/22/Marketing-and-Sponsorship/snickers-wwe-2k23-presenting-sponsors-wrestlemania.aspx |access-date=2024-01-10 |website=sportsbusinessjournal.com}}</ref><ref>{{Cite web |date=October 16, 2003 |title=Snicker's Cruncher, Subway and Stacker 2's YJ Stinger Are Official ... |url=https://corporate.wwe.com/news/company-news/2003/10-16-2003 |access-date=2024-01-10 |website=corporate.wwe.com}}</ref> Since then, Snickers has sponsored superstars such as [[Enzo and Cass|Enzo Amore and Big Cass]] with their signature term, SAWFT, which is labelled at the back of the chocolate bar.<ref>{{Cite web |date=April 1, 2017 |title=How you doin'? Enzo, Big Cass and WWE fans' favorite catchphrase |url=https://ftw.usatoday.com/2017/04/enzo-big-cass-wrestlemania-wwe-snickers |access-date=2024-01-10 |website=For The Win}}</ref>

===Six Flags Fright Fest===
Since 2011, Snickers has been the official sponsor of [[Six Flags]]' annual [[Six Flags Fright Fest|Fright Fest]] event at its theme parks.<ref>{{Cite web |title=Mars expands marketing partnership with Six Flags {{!}} Snack Food & Wholesale Bakery |url=https://www.snackandbakery.com/articles/102067-mars-expands-marketing-partnership-with-six-flags |access-date=2024-01-10 |website=snackandbakery.com}}</ref><ref>{{Cite web |title=The Scare Returns – Six Flags Fright Fest Presented by SNICKERS – The Biggest, Most Terrifying Halloween Celebration on the Planet is Baaack |url=https://investors.sixflags.com/news-and-events/press-releases/2021/08-16-2021 |access-date=2024-01-10 |website=investors.sixflags.com}}</ref>