Editing Social control (section)

===Theoretical bias within the modern media===
Theorists such as [[Noam Chomsky]] have argued that [[systemic bias]] exists in the modern media.<ref>{{Citation
  | last1 = Chomsky
  | first1 = Noam
  | last2 = Herman
  | first2 = Edward
  | title = Manufacturing Consent: The Political Economy of the Mass Media
  | place= New York
  | publisher = Pantheon
  | year = 1988
  | isbn =978-0-679-72034-8}}</ref> The [[marketing]], [[advertising]], and [[public relations]] industries have thus been said to utilize [[mass communication]]s to aid the interests of certain political and business elites. Powerful ideological, economic and religious [[lobbyists]] have often used school systems and centralized electronic communications to influence [[public opinion]].