Editing Sticker (section)

== Collecting ==
[[File:Troca de cromos da panini - 1.jpg|thumb|right|Sticker trade in Brazil for [[Panini Group|Panini]]’s [[2018 FIFA World Cup|2018 World Cup]] sticker album]]

At their simplest stickers can be beginner-friendly [[collectables]], serving as a gateway to the collecting hobby.

Forming a partnership with [[FIFA]] in 1970, [[Panini Group|Panini]] first produced a World Cup [[sticker album]] for the [[1970 FIFA World Cup|1970 World Cup]].<ref>{{cite news |title=Brand collaborations |url=https://www.fifa.com/about-fifa/marketing/licensing/brand-collaborations.html |archive-url=https://web.archive.org/web/20150508222147/https://www.fifa.com/about-fifa/marketing/licensing/brand-collaborations.html |url-status=dead |archive-date=May 8, 2015 |access-date=8 September 2018 |agency=FIFA.com}}</ref><ref>{{cite news |title=Panini World Cup 2018 stickers: When is the iconic sticker album release date? And how much will it cost? |url=https://www.standard.co.uk/sport/football/panini-world-cup-2018-stickers-when-is-the-iconic-sticker-album-release-date-and-how-much-will-it-a3795621.html |access-date=8 September 2018 |work=London Evening Standard}}</ref> Initiating a craze for collecting and trading stickers, since then, collecting and trading stickers has become part of the World Cup experience, especially for the younger generation.<ref name="Guardian"/><ref>[https://www.si.com/soccer/2018/06/06/panini-world-cup-sticker-album-history-tradition “The Magic, Global Craze and Tradition of Panini's World Cup Sticker Albums”]. ''Sports Illustrated''. Retrieved 2 September 2018</ref> UK newspaper ''[[The Guardian]]'' states, "the tradition of swapping duplicate [World Cup] stickers was a playground fixture during the 1970s and 1980s."<ref name="Guardian">{{cite news |title=Panini World Cup sticker book |url=https://www.theguardian.com/football/2018/mar/29/cost-to-fill-panini-world-cup-sticker-book-is-734-says-maths-prof |access-date=3 September 2018 |work=The Guardian}}</ref>