Editing Supermodel (section)

===2000s and present day===
[[File:Adriana Lima au festival de Cannes, 2015.jpg|thumb|212x212px|[[Adriana Lima]], one of the "New Supers" and the longest-running [[Victoria's Secret#Victoria's Secret Angels|Victoria's Secret Angel]]]]

Emerging in the late 1990s, [[Gisele Bündchen]] became the first in a wave of Brazilian models to gain popularity in the industry and with the public. With numerous covers of ''Vogue'' under her belt, including an issue that dubbed her the "Return of the ''Sexy'' Model", Bündchen was credited with ending the "[[heroin chic]]" era of models.<ref>{{cite web |author=Gisele Bündchen |url=http://www.people.com/people/gisele_bundchen/biography |title=Celebrity Central: Gisele Bundchen biography |work=People |access-date=7 March 2011 |url-status=live |archive-url=https://web.archive.org/web/20140710172826/http://www.people.com/people/gisele_bundchen/biography |archive-date=10 July 2014  }}</ref> Following in her footsteps by signing contracts with [[Victoria's Secret]], fellow Brazilians [[Adriana Lima]] and [[Alessandra Ambrosio]] rose to prominence; however, they were unable to cross over into the world of TV, movies and talk shows as easily as their predecessors, due to their foreign accents. Not to mention other big stars of 00s era such as [[Carmen Kass]], [[Karolína Kurková]], [[Isabeli Fontana]], [[Natalia Vodianova]] and [[Natasha Poly]], which also dominated the runways and ad campaigns along with Bündchen et al.<ref name=forbes/>

Several seasons later, they were followed by Eastern Europeans, barely into their teens, pale, and "bordering on anorexic. They were too young to become movie stars or date celebrities; too skeletal to bag Victoria's Secret contracts; and a lack of English didn't bode well for a broad media career".<ref name=forbes/> The opportunities for superstardom were waning in the modeling world, and models like [[Heidi Klum]] and [[Tyra Banks]] took to television with reality shows like ''[[Project Runway]]'' and ''[[Germany's Next Topmodel]]'', and ''[[America's Next Top Model]]'', respectively, to not only remain relevant but establish themselves as media moguls.<ref name=forbes/>

[[File:AnnaSui-FW17RTW-Hadids-BW (cropped).jpg|upright|left|thumb|Bella Hadid (left) and Gigi Hadid (right), two of the highest paid models of 2021<ref name="lofficielusa.com">{{Cite web |title=Highest Paid Models in the World — Richest Models Kendall Jenner Gisele Bündchen Net Worth |url=https://www.lofficielusa.com/fashion/highest-paid-models-in-the-world-kendall-jenner-gisele-bundchen |access-date=2022-10-21 |website=L'Officiel USA |language=en-US}}</ref>]]

Contrary to the fashion industry's celebrity trend of the previous decade, lingerie retailer Victoria's Secret continues to groom and launch young talents into supermodel status, awarding their high-profile "[[Victoria's Secret#Victoria's Secret Angels|Angels]]" multi-year, multimillion-dollar contracts.<ref name=forbes/>

[[Vogue (magazine)|American ''Vogue'']] dubbed ten models ([[Doutzen Kroes]], [[Agyness Deyn]], [[Hilary Rhoda]], [[Raquel Zimmermann]], [[Coco Rocha]], [[Lily Donaldson]], [[Chanel Iman]], [[Sasha Pivovarova]], [[Caroline Trentini]] and [[Jessica Stam]]) as the new crop of supermodels in their May 2007 cover story,<ref>[http://www.style.com/vogue/feature/041607VFEA/ Vogue's ten covergirls bring personality and attitude to spring's eye-popping prints. Are we witnessing the return of the model?] {{webarchive|url=https://web.archive.org/web/20081028005827/http://www.style.com/vogue/feature/041607VFEA/ |date=28 October 2008 }} Jonathan Van Meter reports</ref> while the likes of Christie Brinkley, Christy Turlington, and Linda Evangelista returned to reclaim prominent contracts from celebrities and younger models.<ref name=forbes/>

The rise of social media and so-called "[[nepotism]] babies" has seen a shift in the world of modelling from the late 2010s onwards.<ref>{{Cite web |date=2021-03-19 |title=Hot Take: Are There Any Celeb Kids Not Modelling Right Now? |url=https://evoke.ie/2021/03/19/style/opinion-nepotism-in-the-fashion-industry |access-date=2022-10-21 |language=en-GB}}</ref><ref>{{Cite web |date=2022-02-27 |title=The internet is only just realising half of Hollywood are nepotism babies |url=https://www.glamourmagazine.co.uk/article/nepotism-babies-hollywood |access-date=2022-10-21 |website=Glamour UK |language=en-GB}}</ref><ref>{{Cite web |title=Just like your mama: the world of nepo babies |url=https://www.varsity.co.uk/fashion/23429 |access-date=2022-10-21 |website=Varsity Online |language=en}}</ref><ref>{{Cite web |title=Susan Swarbrick: The curious trend of Hollywood's 'nepo babies' |url=https://www.heraldscotland.com/opinion/20861975.curious-trend-hollywoods-nepo-babies/ |access-date=2022-10-21 |website=HeraldScotland |language=en}}</ref><ref name="thecrimson.com">{{Cite web |title=Maybe She's Born With It: Nepotism at New York Fashion Week {{!}} Arts {{!}} The Harvard Crimson |url=https://www.thecrimson.com/article/2022/9/22/nepotism-babies-at-new-york-fashion-week-2022/ |access-date=2022-10-21 |website=www.thecrimson.com}}</ref> This means that many of today's 'supermodels' arguably took a rise to fame and were given the opportunities as they have due to their rich and famous families.<ref>{{Cite web |last=Malivindi |first=Diandra |title=What Are 'Nepotism Babies'? Here's Why TikTok's Eyes Are On Celebrities From Famous Families |url=https://www.elle.com.au/culture/nepotism-babies-tiktok-26705 |access-date=2022-10-21 |website=ELLE |language=en}}</ref> Examples of these models are [[Kendall Jenner]],<ref>{{Cite web |title=Carol Alt Calls Out Kendall Jenner and Nepotism in Modeling |url=https://www.wmagazine.com/story/carole-alt-kendall-jenner-model-nepotism |access-date=2022-10-21 |website=W Magazine |language=en}}</ref> [[Cara Delevingne]],<ref>{{Cite web |last=Staff |first=Betches |date=2020-09-11 |title=How Did Cara Delevingne Get So Famous? What You Didn't Know About Her Family |url=https://betches.com/how-did-cara-delevingne-get-so-famous-what-you-didnt-know-about-her-family/ |access-date=2022-10-21 |website=Betches |language=en-US}}</ref> [[Bella Hadid]],<ref name="thecrimson.com"/> [[Gigi Hadid]]<ref>{{Cite web |title=Gigi Hadid accused of benefiting from nepotism after her dad calls her 'self-made' |url=https://www.geo.tv/latest/347084-gigi-hadid-accused-of-benefiting-from-nepotism-after-her-dad-calls-her-self-made |access-date=2022-10-21 |website=www.geo.tv |language=en}}</ref> and [[Kaia Gerber]].<ref>{{Cite web |title=Fashion's Nepotism Problem Has Never Been More Apparent |url=https://graziadaily.co.uk/fashion/news/fashion-industry-nepotism-sister-models/ |access-date=2022-10-21 |website=Grazia}}</ref> Despite the controversy surrounding these models and arguments that they only got their fame due to their families,<ref>{{Cite news |date=2022-09-26 |title='Kylie and Kendall are the textbook definition of nepotism': Kylie And Kendall Jenner Begged To Be Friends With Rihanna, Rihanna Humiliated Them, Ordered Them To Stay Away |url=https://www.animatedtimes.com/kylie-and-kendall-are-the-textbook-definition-of-nepotism-kylie-and-kendall-jenner-begged-to-be-friends-with-rihanna-rihanna-humiliated-them-ordered-them-to-stay-away/ |access-date=2022-10-21 |website=Animated Times |language=en-US}}</ref><ref>{{Cite web |last=Team |first=Manic Metallic |date=2019-08-27 |title=The Issue With The Modeling Industry's Nepotistic Culture |url=https://manicmetallic.com/editorials/the-issue-with-the-modeling-industrys-nepotistic-culture/ |access-date=2022-10-21 |website=MANIC METALLIC |language=en-US}}</ref> they have proven to be some of the most successful models of today. In 2021, Kendall Jenner was named as the highest-paid supermodel, earning $40 million. The Hadid sisters weren't far behind, with Bella and Gigi earning $19 million and $20 million respectively.<ref name="lofficielusa.com"/>