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===Film and television=== <!-- Don't add a tagline unless the *tagline* is famous, and reference both the tagline and its notability --> {{multiple image | align = | total_width = 270 | image1 = 1920 Erich Ludwig Stahl und Otto Arpke Anzeige Lichtbild-Bühne Plakat zum Horrorfilm "Du musst Caligari werden", DECLA.jpg | alt1 = Two-color print advertisement by Erich Ludwig Stahl and Otto Arpke. | image2 = 1920-02 anonyme KünstlerInnen Plakat Du musst Caligari werden, im Marmorhaus am Donnerstag, den 26. Februar.jpg | alt2 = “You must become Caligari, at the Marble House on Thursday February 26”, unsigned poster. | footer = “You must become Caligari” [[Advertising campaign|teaser campaign]] posters in German promoting the film ''[[The Cabinet of Dr. Caligari]]'' (1920)<ref>{{cite AV media |people=Rudiger Suchsland (director) |year=2014 |title=Caligari - Wie der Horror ins Kino kam |trans-title=Caligari: How Horror Came to the Cinema |type=documentary |url=https://www.youtube.com/watch?v=Vjsb9-LGwio|language=german |publisher=[[ZDF]]|via=YouTube}}</ref> }} * "You must become Caligari!" ({{langx|de|"Du musst Caligari werden!"}}) – ''[[The Cabinet of Dr. Caligari]]''<ref>{{cite book |last=Robinson |first=David |title=Das Cabinet Des Dr. Caligari |year=1997 |publisher=[[British Film Institute]] |location=[[London]] |isbn=978-0-85170-645-0 |page=46}}</ref> * "[[Greta Garbo|Garbo]] talks!" – ''[[Anna Christie (1930 film)|Anna Christie]]''<ref>{{cite web|last1=Landazuri|first1=Margarita|title=Anna Christie (1930)|url=https://www.tcm.com/this-month/article/88525|website=[[Turner Classic Movies]]|date=January 2012|access-date=March 26, 2017}}</ref> * "Garbo laughs!" – ''[[Ninotchka]]''<ref>{{cite web|title=Ninotchka|url=https://www.tcm.com/this-month/article/29874|first=Andrea|last=Foshee|quote=[']Garbo Laughs!' was the famous catchphrase on which this film was marketed during its release in 1939, recalling the 'Garbo Talks!' campaign for Greta Garbo's debut in talking pictures with ''Anna Christie'' in 1930.|website=[[Turner Classic Movies]]|access-date=2010-09-27}}</ref><ref>{{cite web|last1=Hare|first1=Kurtiss|title=Ninotchka|url=http://www.nightlightcinema.com/film/1444/|website=The Nightlight Cinema|date=November 14, 2013|access-date=March 26, 2017|archive-date=March 26, 2017|archive-url=https://web.archive.org/web/20170326012145/http://www.nightlightcinema.com/film/1444/|url-status=dead}}</ref> * "Be afraid. Be very afraid." – ''[[The Fly (1986 film)|The Fly]]''<ref name="mooallem2004">{{cite news|first=Jon|last=Mooallem|title=How movie taglines are born|url=http://www.boston.com/news/globe/ideas/articles/2004/02/29/how_movie_taglines_are_born/?page=full|work=Boston Globe|date=2004-02-29|access-date=2008-02-17|quote=the seminal tagline for The Fly ('Be Afraid. Be Very Afraid.') [...] 'Just when you thought it was safe to go back in the water...' (Who remembers that the line promoted 'Jaws 2,' not the original?)}}</ref>''<ref>{{cite news|title=Sands of Oblivion: Some Secrets Should Never be Unearthed!|url=http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed|work=Horror Year Book|date=2008-02-07|access-date=2008-02-17|quote=That may be the second most over used tagline after 'In space no one can hear you scream.'|url-status=usurped|archive-url=https://web.archive.org/web/20080209194514/http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed|archive-date=2008-02-09}}</ref><ref>{{cite news|first=Hazel|last=Muir|title=In space no one can hear you scream|url=https://www.newscientist.com/article/mg18925421.400.html|work=New Scientist, issue 2542|date=2006-03-14|access-date=2008-02-17}}</ref> * "[[In space no one can hear you scream|In space, no one can hear you scream]]." – ''[[Alien (film)|Alien]]''<ref>{{cite news|title=Sands of Oblivion: Some Secrets Should Never be Unearthed!|url=http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed|work=Horror Year Book|date=2008-02-07|access-date=2008-02-17|quote=That may be the second most over used tagline after 'In space no one can hear you scream.'|url-status=usurped|archive-url=https://web.archive.org/web/20080209194514/http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed|archive-date=2008-02-09}}</ref><ref>{{cite news|first=Hazel|last=Muir|title=In space no one can hear you scream|url=https://www.newscientist.com/article/mg18925421.400.html|work=New Scientist, issue 2542|date=2006-03-14|access-date=2008-02-17}}</ref> * "[[Who you gonna call?]]" – ''[[Ghostbusters]]'' * "[[Love means never having to say you're sorry]]." – ''[[Love Story (1970 film)|Love Story]]''<ref>{{cite web|url=http://www.mtv.com/movies/movie/21324/moviemain.jhtml|archive-url=https://web.archive.org/web/20050520230513/http://www.mtv.com/movies/movie/21324/moviemain.jhtml|url-status=dead|archive-date=May 20, 2005|title=Love Story: MTV movies|access-date=2008-02-20|last=Erickson|first=Hal|work=Allmovie|quote=The movie's tagline "Love means never having to say you're sorry" became an iconic American catchphrase}}</ref><ref>{{cite news|first=Paul|last=Sir|title= It's heart warming to hear Dr Mahathir saying 'I'm sorry'|url=http://www.theborneopost.com/?p=17078|work=The Borneo Post|date=2007-04-21|access-date=2008-02-20}}</ref><ref>{{cite news|first=Jerry|last=Abbott|title=The meaning of true love|url=http://www.torringtontelegram.com/V2_news_articles.php?heading=0&page=&story_id=1531|work=The Torrington Telegram|date=2008-02-13|access-date=2008-02-20|quote=In 1970 the movie 'Love Story' with Ali McGraw [sic] and Ryan O’Neal coined the phrase: 'Love means never having to say you’re sorry.'|url-status=dead|archive-url=https://web.archive.org/web/20090221184006/http://www.torringtontelegram.com/V2_news_articles.php?heading=0&page=&story_id=1531|archive-date=2009-02-21}}</ref> * "Every heist has its perfect plan. Until something goes wrong" – [[Money Heist]]<ref>{{Cite web |title=Money Heist TV Show FAQs: Episodes Guide, Seasons, Synopsis, & Release Date Details |url=https://faq.episodeairdate.com/frequently-asked-questions/money-heist/ |access-date=2024-04-02 |website=TV Show FAQs |language=en-US}}</ref> * "The truth is out there." – ''[[The X-Files]]'' * "Just when you thought it was safe to go back in the water..." – ''[[Jaws 2]]''<ref>{{cite web|last1=Singer|first1=Matt|title=Just When You Thought It Was Safe To Go Back in the Water, Celebrate July 4th With Vintage 'Jaws' Reviews|url=https://www.indiewire.com/2012/07/just-when-you-thought-it-was-safe-to-go-back-in-the-water-celebrate-july-4th-with-vintage-jaws-reviews-129664/|website=[[IndieWire]]|date=July 4, 2012}}</ref> * "Nothing on earth could come between them." – ''[[Titanic (1997 film)|Titanic]]''<ref>{{cite book|editor1-last=Sandler|editor1-first=Kevin S.|editor2-last=Studlar|editor2-first=Gaylyn|title=Titanic: Anatomy of a Blockbuster|date=1999|publisher=[[Rutgers University Press]]|page=[https://archive.org/details/titanicanatomyof0000unse/page/117 117]|chapter=Women First: Titanic, Action-Adventure Films, and Hollywood's Female Audience|isbn=0-8135-2668-X|chapter-url=https://archive.org/details/titanicanatomyof0000unse/page/117}}</ref> * "Trapped in time. Surrounded by evil. Low on gas." – ''[[Army of Darkness]]'' * "Some houses are born bad." – ''[[The Haunting (1999 film)|The Haunting]]'' * "It knows what scares you." – ''[[Poltergeist (1982 film)|Poltergeist]]'' * "We are not alone." – ''[[Close Encounters of the Third Kind]]'' * "The first casualty of war is innocence." – ''[[Platoon (film)|Platoon]]'' * "You'll believe a man can fly." – ''[[Superman (1978 film)|Superman]]'' * "Hell holds no surprises for them..." – ''[[The Devils (film)|The Devils]]''<ref>{{cite web |title=The Devils |url=https://www.vintagemovieposters.co.uk/shop/the-devils-movie-poster/ |website=Vintage Movie Posters |date=1971}}</ref> * "This time, it's personal." – ''[[Jaws: The Revenge]]'' * "Act like you own the place." – ''[[Parasite (2019 film)|Parasite]]''<ref>{{cite web |last1=Pym |first1=Olivia |title=The Twisty, Gnawing Ending Of 'Parasite', Explained |url=https://www.esquire.com/uk/culture/film/a30805178/parasite-ending-explained/ |website=Esquire |access-date=6 September 2023 |date=26 October 2020}}</ref> * "Prepare for the ride of your life." - ''[[Extraction 2]]''<ref>{{Cite web |title=Extraction 2 2023 Where to watch online? |url=https://episodeairdate.com/movies/extraction-2/ |access-date=2023-10-05 |website=Track TV Episodes |language=en-US}}</ref> * " The most violent men called one man the most violent." - ''[[Salaar: Part 1 – Ceasefire]]''<ref>{{Cite web |title=Salaar: Part 1 – Ceasefire? |url=https://episodeairdate.com/movies/salaar-part-1-ceasefire/ |access-date=2023-10-05 |website=Episode Air Dates/Time |language=en-US}}</ref>
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