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Total Request Live
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====First cancellation==== In 2007, rumors began circulating that the ratings-challenged music video countdown show was to be cancelled. In early 2007, an average of 373,000 viewers regularly watched the program.<ref name="forbes">{{cite web|last=Hau|first=Louis|title=R.I.P. For MTV's TRL?|url=https://www.forbes.com/business/businesstech/2007/02/15/mtv-trl-viacom-tech-media-cx_lh_0215mtv.html|work=Forbes|date=February 15, 2007|access-date=2007-02-17|archive-url=https://web.archive.org/web/20080509183115/http://www.forbes.com/business/businesstech/2007/02/15/mtv-trl-viacom-tech-media-cx_lh_0215mtv.html|archive-date=May 9, 2008}}</ref> ''[[New York Daily News]]'' were one of the first to publish this rumor. In February 2007, MTV said the rumor was unfounded and claimed ''TRL'' would continue to air for the foreseeable future. The producers of ''TRL'' experimented with web-based viewer interaction throughout the 2006–2007 season, showing [[viral videos]] and allowing viewers to send feedback on a video via [[internet forum]]s and [[webcams]], along with a heavy emphasis on MTV's since discontinued Overdrive video portal. However, MTV still secretly planned{{Citation needed|date=March 2024}} to cancel the show and replace one with even more emphasis on viewer interaction, named ''YouRL'' (a [[homophone]] of [[Uniform Resource Locator|URL]].)<ref>{{cite news |last=Becker |first=Anne |date=April 30, 2007 |title=MTV Favors 'YouRL' Swap for 'TRL' |work=Broadcasting & Cable |url=http://www.broadcastingcable.com/news/news-articles/mtv-favors-%E2%80%98yourl%E2%80%99-swap-%E2%80%98trl%E2%80%99/82534 |url-status=dead |access-date=2015-01-27 |archive-url=https://web.archive.org/web/20160105021613/http://www.broadcastingcable.com/news/news-articles/mtv-favors-%E2%80%98yourl%E2%80%99-swap-%E2%80%98trl%E2%80%99/82534 |archive-date=January 5, 2016}}</ref> Consequently, in July 2007, it was reported that ''YouRL'' was not received well by test audiences and the concept was abandoned. ''Total Request Live'' proceeded with a new season as usual on September 4, marking the tenth season of the show.<ref name="ny daily news">{{cite news |last=Widdicombe |first=Ben |date=July 16, 2007 |title=New York Minute |work=New York Daily News |url=http://www.nydailynews.com/gossip/bwiddicombe/2007/07/16/2007-07-16_for_davis_the_bucks_stop_heir.html |url-status=dead |access-date=2007-07-17 |archive-url=https://archive.today/20130104040435/http://www.nydailynews.com/entertainment/gossip/davis-bucks-stop-heir-article-1.269576 |archive-date=January 4, 2013}}</ref> On September 15, 2008, it was announced that ''TRL'' would end. The final regular weekday episode aired on November 13, 2008, with guest [[Seth Green]] and [[The All-American Rejects]]. The Rejects spent the entire episode assisting in the tear down of the set which was a theme for the episode. At the end of the episode, Rodrigues and Fahey cooperatively added the last step in the demolition process by shutting down all the lights. Preceding this was a montage of cast and crew members saying their goodbyes by waving to the camera. ''Total Finale Live'', a three-hour special marking the end of the show, aired on November 16, 2008.<ref name="Report: MTV to Cancel TRL"/> Several artists made appearances, including [[Ludacris]], [[Snoop Dogg]], Nelly, [[Beyoncé]], [[50 Cent]], [[Fall Out Boy]], Backstreet Boys, Justin Timberlake, Kid Rock, [[JC Chasez]], Christina Aguilera, [[Travis Barker]], [[Taylor Swift]], [[Hilary Duff]], Eminem, and Korn's [[Jonathan Davis]].<ref>{{cite magazine|last=Cohen|first=Jonathan|date=November 11, 2008|title=Superstars Sign on For 'TRL' Finale|magazine=Billboard|url=https://www.billboard.com/articles/news/1043531/superstars-sign-on-for-trl-finale|access-date=2008-11-11}}</ref> Former host Carson Daly described the media atmosphere after his departure from ''TRL'' in an interview with ''TV Guide'': "MySpace was sold. [[Social networking]] took off. Technology went crazy. The whole tectonic shift of mass media. There were a lot of reasons why ''TRL'' became kind of a different show after I left. I don't necessarily think it had anything to with me leaving as much as it had to do with the changing landscape."<ref>{{cite web|last=Eng|first=Joyce|title=Carson Daly Looks Back on TRL|url=https://www.tvguide.com/News/Carson-Daly-Looks-67039.aspx|work=TV Guide|date=November 14, 2008|access-date=2008-11-15}}</ref> The last music video to be played on ''TRL'' (during the final episode) was "[[...Baby One More Time]]" by Britney Spears, as the video that made number one on the countdown of the most iconic videos of all time.<ref>{{Cite web |date=2008-11-17 |title=Pop stars, fans say goodbye to 'TRL' |url=http://www.today.com/id/27767471/ns/today-today_entertainment/t/pop-stars-fans-say-goodbye-trl/ |url-status=dead |archive-url=https://web.archive.org/web/20160105021613/http://www.today.com/id/27767471/ns/today-today_entertainment/t/pop-stars-fans-say-goodbye-trl/ |archive-date=January 5, 2016 |access-date=June 23, 2022 |website=[[Associated Press]] |via=[[TODAY.com]]}}</ref>
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