Editing Web traffic (section)

===Increasing traffic===
{{Main|Online advertising}}

Web traffic can be increased by the placement of a site in search engines and the purchase of [[advertising]], including [[bulk e-mail]], [[pop-up ads]], and in-page advertisements. 

Web traffic can also be purchased through web traffic providers that can deliver targeted traffic. {{citation needed span|date=December 2022|However, buying traffic may negatively affect a site’s search engine rank.}}

Web traffic can be increased not only by attracting more visitors to a site, but also by encouraging individual visitors to "linger" on the site, viewing many pages in a visit. (''see [[Outbrain]] for an example of this practice'')

If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines, a practice known as SEO, is as important as the website itself.{{cn|date=May 2015}}