Editing Webster's Brewery (section)

== Advertising ==
[[File:The Golden Fleece, Harden (geograph 275389).jpg|thumb|A former Webster's public house, still sporting the brewery's livery.]]
Webster's Pennine Bitter was known for its slogan: "Drives out the northern thirst", first used in 1970 and supported throughout the 1970s by a local television campaign featuring Yorkshire cricketer [[Fred Trueman]].<ref>{{cite web |url=http://www.morningadvertiser.co.uk/news.ma/article/30119?Ntt=webster's%2Bbitter&Ntk=All&PagingData=Po_0~Ps_10~Psd_Asc |title=On the trail of old favourites |work=Morning Advertiser |access-date=7 May 2011}}</ref><ref>{{Cite web |url=http://www.barnsleycamra.org.uk/thebar/1997/spring-1997.pdf |title=spring-1997.pdf<!-- Bot generated title --> |access-date=7 September 2011 |archive-url=https://web.archive.org/web/20120324035622/http://www.barnsleycamra.org.uk/thebar/1997/spring-1997.pdf |archive-date=24 March 2012 |url-status=dead}}</ref> In the advertisements, Trueman would breathe fire after drinking his pint of Pennine Bitter and say "We like things right in Yorkshire&nbsp;– like our beer. Webster's Pennine Bitter. Drives out the northern thirst".<ref>{{cite news| url=https://www.theguardian.com/football/2003/sep/23/thefiver.sport?INTCMP=SRCH | location=London | work=The Guardian | first1=Lawrence | last1=Booth | first2=Scott | last2=Murray | title=Previous and next, andFirst and last | date=23 September 2003}}</ref>

The comedian [[Charlie Williams (comedian)|Charlie Williams]] appeared in television advertisements for Yorkshire Bitter in 1984–85. One of the Williams advertisements featured a cameo from Yorkshire cricketers Fred Trueman and [[Ray Illingworth]]. The Webster's Yorkshire Bitter "Talking horses" campaign ran from 1986 until 1992 with the slogan "It's right tasty is Webster's".<ref>''Morning Advertiser'', 10 November 2011 "Clark's plans for Webster's" p. 26.</ref> [[Dray horse]]s were used in the 1980s, but replaced by [[animatronic]] puppets in the 1990s.<ref name="ReferenceA"/>

=== Sponsorship ===
The company sponsored [[The Hallé]] orchestra to appear in Halifax to sell out audiences in 1966 and 1967. In the summer of 1984, Webster's Yorkshire Bitter invested £100,000 into English cricket, with the aim of finding six [[fast bowling|fast bowlers]] by winter.<ref>Bailey, Trevor. "Search for a New Trueman". ''Financial Times'' (London, England) 11 August 1984. Retrieved 19 August 2011.</ref> From 1986 to 1992, Webster's sponsored Bradford Northern RLFC [[rugby league]] team, and [[Halifax RLFC]] from 1987 to 1993, [[Dinnington Colliery Band]] from 1987 to 1990, the [[UK Open (darts)|UK Open darts]] championship in 1989 and 1990, and the [[World Matchplay (darts)|World Matchplay]] darts tournament in 1995 and 1996.<ref>"WEBSTER'S ENTERS SECOND YEAR OF OPEN DARTS SPONSORSHIP", PR Newswrire Europe, 4 December 1990.</ref><ref>{{cite web |url=http://www.ibew.org.uk/misc25.htm |title=The Internet Bandsman's Everything Within |publisher=IBEW |access-date=7 May 2011 |archive-date=24 December 2010 |archive-url=https://web.archive.org/web/20101224165241/http://www.ibew.org.uk/misc25.htm |url-status=dead }}</ref>