Editing Webvan (section)

==Reasons for failure==

Commentators point to several reasons for Webvan's failure:
* Aggressive expansion to many cities without proving its business model in its first market<ref>{{cite web|url=https://www.forbes.com/sites/petercohan/2013/06/17/four-lessons-amazon-learned-from-webvans-flop/|title=Four Lessons Amazon Learned From Webvan's Flop|first=Peter|last=Cohan|website=Forbes}}</ref>
* A business model targeting price-sensitive mass-market consumers rather than upmarket consumers who would be more profitable<ref name="techcrunch" />
* Building its own warehouses and fulfillment infrastructure from scratch,<ref name="techcrunch" /> in contrast to services such as [[Peapod]] which survived the dot-com bust and used the infrastructure of existing supermarkets (as did the later [[Instacart]])

[[CNET]] named Webvan one of the largest dot-com flops in history.<ref>{{cite news|url=https://www.cnet.com/uk/news/the-greatest-defunct-web-sites-and-dotcom-disasters/|title=The greatest defunct Web sites and dotcom disasters|last=Lanxon|first=Nate|date=November 18, 2009|work=[[CNET]]}}</ref>