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Development communication
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==== Digital divide ==== The rapid transformation of technology has revolutionized the way we communicate. As a result, more and more people are getting "wired", which means connected to the Internet. The explosion of information creates an interconnected global village where everyone can easily connect and transact business in a flick of a second. This explosion of information however has widen the gap between the information rich and the information poor creating Digital Divide. Groups or communities that can afford technologies and has full access to the internet are the information rich while the underprivileged are the information poor.<ref name=":5"/> In his book ''Developing Societies in the Information Age'', Alexander Flor elucidated that digital divide emerges from an information dependent social environment. He further emphasized that "the divide is further aggravated by domineering system between the haves and the have-nots".<ref name=":5"/> In a study conducted by Dr. Alexander Flor from 1983 to 1986 on the widening gap and its implications on the agricultural sector, he found out that "the information rich gets richer while the information poor gets poorer."<ref>{{Cite book|title=Introduction to Development Communication|last1=Ongkiko|first1=Ila Virginia C.|last2=Flor|first2=Alexander G.|publisher=SEAMEO SEARCA and the University of the Philippines Open University|year=1998|location=Los Baños, Laguna, Philippines|page=145}}</ref>
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