Editing Product placement (section)

==Further reading==
* Simon J. Pervan and Brett A. S. Martin (2002) [http://www.basmartin.com/wp-content/uploads/2011/12/Pervan-and-Martin-2002.pdf '''Product placement in US and New Zealand television soap operas: an exploratory study'''] (''Journal of Marketing Communications'')
* {{cite journal | last1 = Balasubramanian | first1 = Siva K | year = 1994 | title = Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues | journal = [[Journal of Advertising]] | volume = 23 | issue = 4| pages = 29–46 | doi=10.1080/00913367.1943.10673457}}
* {{cite journal | last1 = Balasubramanian | first1 = Siva K. | last2 = Karrh | first2 = James | last3 = Patwardhan | first3 = Hemant | year = 2006 | title = Audience Response to Product Placements: An Integrative Framework and Future Research Agenda | journal = [[Journal of Advertising]] | volume = 35 | issue = 3| pages = 115–141 | doi=10.2753/joa0091-3367350308| s2cid = 144705806 }}
* Chan, F.F.Y. (2012). "Product Placement and Its Effectiveness: A Systematic Review and Propositions for Future Research." The Marketing Review. 12(1): 39–60. doi: 10.1362/146934712X13286274424271
* Gurevitch, Leon. (2010). [http://tvn.sagepub.com/content/early/2010/02/08/1527476410361726.abstract?rss=1 "The Cinemas of Transactions: The Exchangable Currency of Digital Attractions Across Audiovisual Economies"], Journal of Television and New Media, SAGE Publications, New York, 11 (5), 367–385.
* Gurevitch, Leon. (2010). [http://www.sensesofcinema.com/2010/feature-articles/the-cinemas-of-interactions-cinematics-and-the-%E2%80%98game-effect%E2%80%99-in-the-age-of-digital-attractions/ The Cinemas of Interactions: Cinematics and the 'Game Effect' in the Age of Digital Attractions], Forthcoming (December) in Senses of Cinema Journal, Online Journal AFI/RMIT, Melbourne, Issue 57.
* Gurevitch, Leon. (2009). [http://liverpool.metapress.com/content/0305n26530l07746/ "Problematic Dichotomies: Narrative and Spectacle in Film and Advertising Scholarship]", Journal of Popular Narrative Media, Liverpool University Press, Liverpool, Vol. 2 (2), 143-158.
* Marich, Robert (2013) "Marketing To Moviegoers: Third Edition", SIU Press books, ''[http://www.marketingmovies.net/chapters/chapter-5-tieins-prod-placement/]'' p.&nbsp;166-180.
* {{Cite news|author=Miller, Mark Crispin|title=Hollywood: The Ad—The Techniques and the Cartoon-Like Moral Vision of Television Advertising Are Exerting More and More Influence over American Moviemaking|work=[[The Atlantic]]|date=April 1990|url=https://www.theatlantic.com/doc/199004/hollywood|access-date=September 4, 2010|author-link=Mark Crispin Miller}}
* [[Pascal Schumacher]]: Effektivität von Ausgestaltungsformen des Product Placement, [[Fribourg]] 2007
* {{cite journal | last1 = Russell | first1 = Cristel A. | last2 = Stern | first2 = Barbara | year = 2006 | title = Consumers, Characters, and Products: A Balance Model of Sitcom Product Placement Effects | journal = [[Journal of Advertising]] | volume = 35 | issue = 1| pages = 7–18 | doi=10.2753/joa0091-3367350101| s2cid = 143971210 }}
* {{cite journal | last1 = Russell | first1 = Cristel A. | last2 = Belch | first2 = Michael | year = 2005 | title = A Managerial Investigation into the Product Placement Industry | journal = [[Journal of Advertising Research]] | volume = 45 | issue = 1| pages = 73–92 | doi=10.1017/s0021849905050038| s2cid = 167408092 }}
* {{cite journal | last1 = Russell | first1 = Cristel A | year = 2002 | title = Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude | journal = [[Journal of Consumer Research]] | volume = 29 | issue = 3| pages = 306–318 | doi=10.1086/344432| url = https://figshare.com/articles/online_resource/Investigating_the_effectiveness_of_product_placements_in_television_shows_The_role_of_modality_and_plot_connection_congruence_on_brand_memory_and_attitude/23846562 }}
* Product Placement mit Startschwierigkeiten (Matthias Alefeld) [http://www.productplacement.de/#presse Branded Entertainment]

{{Commons category-inline|Product placement}}

{{Media manipulation}}
{{Authority control}}

[[Category:Film and video terminology]]
[[Category:Marketing techniques]]
[[Category:Promotion and marketing communications]]
[[Category:Television advertising]]
[[Category:Television terminology]]