Editing Development communication (section)

==Policy analysis in an organizational communication==

Development in the community has been observed critically not only the stakeholders but also the public themselves. Being one the recipients of the community projects, the public has been eyeing the government on the implementation of the development projects they are implementing. Part of the analysis in the organization is by analyzing how the communication in an organization works. The two are related as discussed as follows:

===Communication and its roles in development===
In the Philippines, the Medium Term Development Plan for 2004–2010 of the National Economic Development Authority states, "the successful implementation of the plan rests on the support of all sectors of society—the legislature, the judiciary, the local government units, the media and all sectors of society"<ref>{{cite web|last1=NEDA|title=Medium Term Development Plan 2004–2010|url=http://library.pcw.gov.ph/node/735|access-date=7 September 2023|archive-date=2 August 2020|archive-url=https://web.archive.org/web/20200802164300/https://library.pcw.gov.ph/node/735|url-status=dead}}</ref> (NEDA, 2004).

In the context of Carnoy and Samoff (1990), they believed that education has great importance as part of the means of achieving social transformation. They emphasized that "appropriate ideas, values, and worldviews will be developed so that from the process of scholarship there emerges a new person—not simply with skills, but also someone with an understanding of his or her own role in the world".<ref>{{cite book|last1=Carnoy|first1=Martin|last2=Samoff|first2=Jeff|title=Education and Social Transformation in the Third World|date=1990|publisher=Princeton University Press|location=Princeton, New Jersey}}</ref>

More than analyzing how the process of the implementation will run through, it is also relative to note who will deliver the message pertaining to the development project. This is where the role of communication takes place. As mentioned by NEDA, media played an important role in the process of the delivery of development projects. With the wide range of power of media to influence and to transmit information, it has the capability to reach the public connecting to the government and vice versa.

Communication is pervasive in the process of development. Communication includes mass media, telecommunications, information and communication technologies (ICTs), organized interpersonal communication, and all resources used by a society to enable information to flow within it. It has for its aims to inform, educate, persuade, entertain, motivate people and induce behavior change that contributes toward national development.<ref>{{cite web|url=http://www.openuni-clsu.edu.ph/openfiles/modules/dc808/Unit%201.doc|title=Unit 1|access-date=24 April 2017|archive-url=https://web.archive.org/web/20180209002912/http://www.openuni-clsu.edu.ph/openfiles/modules/dc808/Unit%201.doc|archive-date=9 February 2018}}</ref>

According to Fraser and Restrepo-Estrada (2001):
"Communication succeeds when it is an integral part, from the very beginning, of a development programme, playing a full role during the identification of the problems and priorities, as well as during the detailed planning, implementation, and evaluation... communication needs clear objectives, identification of different audience groups... careful message design... and monitoring and feedback."<ref>{{cite book|last1=Fraser|first1=Colin|last2=Restrepo-Estrada|first2=Sonia|title=Communicating for Development. Human Change for Survival|date=1998|publisher=Taurus Publishers|location=London-New York}}</ref>

===Communication and organizational theory===
As mentioned, delivery of development project can be achieved should proper communication will be used. In attaining such, an organization implementing the development project should consider the system to be used.
An organization is where a system is being implemented. Its structure varied depending on the goals of the company, the image it portrays, and the quality it aims to achieve. Being a member of an organization, one has to know how the organization works.

This aim in knowing the technical-know-how within the organization leads to the concept of 'Organization Theory'. Later it becomes a 'social science discipline' which refers to "a body of thinking and writing that describes, explains and influences what goes on in organization". This leads to making this discipline as basis for exploring 'management and leadership theory' that enables the scholars to understand how an 'organization theory' works in the application of a certain system.<ref>{{cite book|last1=McAuley|first1=J.|last2=Duberley|first2=J.|last3=Johnson|first3=P.|title=Organization theory: Challenges and perspectives|date=2007|publisher=Pearson Education Limited}}</ref>

Further, organizational theory (OT), according to Barzilai (2016), is the "study of organizations for the benefit of identifying common themes for the purpose of solving problems, maximizing efficiency and productivity, and meeting the needs of stakeholders".<ref>{{cite web|last1=Barzilai|first1=K|title=Organizational theory|url=http://www.cwru.edu/med/epidbio/mphp439/Organizational_Theory.htm|access-date=24 April 2017|archive-date=16 July 2016|archive-url=https://web.archive.org/web/20160716095515/http://www.cwru.edu/med/epidbio/mphp439/Organizational_Theory.htm}}</ref>

Thus, development communication interweaves with policy science and organizational theory for one reason: Development projects require an organization as deciding body in crafting policy leading to the attainment of the project and as implementor of the projects.