Editing Development communication (section)

===Communication and its roles in development===
In the Philippines, the Medium Term Development Plan for 2004–2010 of the National Economic Development Authority states, "the successful implementation of the plan rests on the support of all sectors of society—the legislature, the judiciary, the local government units, the media and all sectors of society"<ref>{{cite web|last1=NEDA|title=Medium Term Development Plan 2004–2010|url=http://library.pcw.gov.ph/node/735|access-date=7 September 2023|archive-date=2 August 2020|archive-url=https://web.archive.org/web/20200802164300/https://library.pcw.gov.ph/node/735|url-status=dead}}</ref> (NEDA, 2004).

In the context of Carnoy and Samoff (1990), they believed that education has great importance as part of the means of achieving social transformation. They emphasized that "appropriate ideas, values, and worldviews will be developed so that from the process of scholarship there emerges a new person—not simply with skills, but also someone with an understanding of his or her own role in the world".<ref>{{cite book|last1=Carnoy|first1=Martin|last2=Samoff|first2=Jeff|title=Education and Social Transformation in the Third World|date=1990|publisher=Princeton University Press|location=Princeton, New Jersey}}</ref>

More than analyzing how the process of the implementation will run through, it is also relative to note who will deliver the message pertaining to the development project. This is where the role of communication takes place. As mentioned by NEDA, media played an important role in the process of the delivery of development projects. With the wide range of power of media to influence and to transmit information, it has the capability to reach the public connecting to the government and vice versa.

Communication is pervasive in the process of development. Communication includes mass media, telecommunications, information and communication technologies (ICTs), organized interpersonal communication, and all resources used by a society to enable information to flow within it. It has for its aims to inform, educate, persuade, entertain, motivate people and induce behavior change that contributes toward national development.<ref>{{cite web|url=http://www.openuni-clsu.edu.ph/openfiles/modules/dc808/Unit%201.doc|title=Unit 1|access-date=24 April 2017|archive-url=https://web.archive.org/web/20180209002912/http://www.openuni-clsu.edu.ph/openfiles/modules/dc808/Unit%201.doc|archive-date=9 February 2018}}</ref>

According to Fraser and Restrepo-Estrada (2001):
"Communication succeeds when it is an integral part, from the very beginning, of a development programme, playing a full role during the identification of the problems and priorities, as well as during the detailed planning, implementation, and evaluation... communication needs clear objectives, identification of different audience groups... careful message design... and monitoring and feedback."<ref>{{cite book|last1=Fraser|first1=Colin|last2=Restrepo-Estrada|first2=Sonia|title=Communicating for Development. Human Change for Survival|date=1998|publisher=Taurus Publishers|location=London-New York}}</ref>