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=== Market penetration === By June 2007, the 200 millionth 3G subscriber had been connected of which 10 million were in [[Nepal]] and 8.2 million in [[India]]. This 200 millionth is only 6.7% of the 3 billion mobile phone subscriptions worldwide. (When counting CDMA2000 1x RTT customers—max bitrate 72% of the 200 kbit/s which defines 3G—the total size of the nearly-3G subscriber base was 475 million as of June 2007, which was 15.8% of all subscribers worldwide.) In the countries where 3G was launched first – Japan and South Korea – 3G penetration is over 70%.<ref>{{cite web |url=http://www.plus8star.com/?p=123 |title=Plus 8 Star presentation, "Is 3G a Dog or a Demon – Hints from 7 years of 3G Hype in Asia" |publisher=Plus8star.com |date=11 June 2008 |access-date=2010-09-06 |archive-date=18 February 2012 |archive-url=https://web.archive.org/web/20120218202022/http://www.plus8star.com/?p=123 |url-status=dead }}</ref> In Europe the leading country{{when|date=September 2013}} for 3G penetration is Italy with a third of its subscribers migrated to 3G. Other leading countries{{when|date=September 2013}} for 3G use include [[Nepal]], [[UK]], [[Austria]], [[Australia]] and [[Singapore]] at the 32% migration level. According to ITU estimates,<ref name=mobiThinking2013>{{cite web |url=http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a |title=Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators |publisher=mobiThinking |date=May 2013 |access-date=2013-10-15 |archive-url=https://web.archive.org/web/20140906115310/http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a |archive-date=6 September 2014 |url-status=dead }}</ref> as of Q4 2012 there were 2096 million active mobile-broadband{{vague|date=September 2013}} subscribers worldwide out of a total of 6835 million subscribers—this is just over 30%. About half the mobile-broadband subscriptions are for subscribers in developed nations, 934 million out of 1600 million total, well over 50%. Note however that there is a distinction between a phone with mobile-broadband connectivity and a [[smart phone]] with a large display and so on—although according<ref>{{cite web |url=http://mobithinking.com/blog/100-million-club |title=The 100 million club: the top 10 mobile markets by number of mobile subscriptions |publisher=mobiThinking |date=2012-12-13 |access-date=2013-10-15 |archive-url=https://web.archive.org/web/20130926050457/http://mobithinking.com/blog/100-million-club |archive-date=26 September 2013 |url-status=dead }}</ref> to the ITU and informatandm.com the US has 321 million mobile subscriptions, including 256 million that are 3G or 4G, which is both 80% of the subscriber base and 80% of the US population, according<ref name=mobiThinking2013/> to ComScore just a year earlier in Q4 2011 only about 42% of people surveyed in the US reported they owned a smart phone. In Japan, 3G penetration was similar at about 81%, but smart phone ownership was lower at about 17%.<ref name=mobiThinking2013/> In [[China]], there were 486.5 million 3G subscribers in June 2014,<ref>{{cite web |url= http://www.techinasia.com/china-3g-and-4g-subscriber-numbers-june-2014/|title= China now has 486.5 million 3G subscribers, but only 14 million on new 4G network|author= Steven Millward|date= 2014-07-29|access-date= 2014-08-04|work= Tech in Asia}}</ref> in a population of 1,385,566,537 ([[List of countries by population (United Nations)|2013 UN estimate]]).
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