Editing 4 Times Square (section)

==== Top-story signs ====
The top of the building was originally ornamented with four signs, each measuring {{cvt|60|by|60|ft}} and displaying the address 4 Times Square.<ref name="A 1996-08" /><ref name="Stern (2006) p. 715" /> Unlike the signs at the base, the top stories' signs are not required by zoning.<ref name="Stephens p. 95" /> While modern New York City building code prohibits logos from being more than {{cvt|25|ft}} above the curb or occupying over {{cvt|200|ft2}} on a blockfront,<ref>{{Cite news |last=Bagli |first=Charles V. |date=February 14, 2008 |title=Big Selling Point for G.M. Tower: Naming Rights |language=en-US |work=The New York Times |url=https://www.nytimes.com/2008/02/14/nyregion/14name.html |access-date=March 25, 2021 |issn=0362-4331 |archive-date=June 10, 2021 |archive-url=https://web.archive.org/web/20210610085402/http://www.nytimes.com/2008/02/14/nyregion/14name.html |url-status=live}}</ref> the top-story signs are protected because they are in the 42nd Street Development Project.<ref name="nyt20000123" /><ref name="CBS New York – Breaking News, Sports, Weather, Traffic And The Best of NY 2013" /><ref name="wsj20130812" />

The panels were originally vacant, though Durst had sought to market them to tenants at $1 million a year. In 2000, after the building opened, panels with the name of wireless provider [[Teligent Telecom]] were installed on the top stories, measuring {{cvt|70|by|70|ft}}.<ref name="nyt20000123">{{Cite news |last=Schneider |first=Daniel B. |date=January 23, 2000 |title=F.Y.I. |language=en-US |work=The New York Times |url=https://www.nytimes.com/2000/01/23/nyregion/fyi-439274.html |access-date=September 20, 2021 |issn=0362-4331 |archive-date=September 21, 2021 |archive-url=https://web.archive.org/web/20210921102043/https://www.nytimes.com/2000/01/23/nyregion/fyi-439274.html |url-status=live}}</ref> The signs were subsequently replaced by the number "4" during the mid-2000s.<ref name="nyt20060405">{{Cite news |last=Gregor |first=Alison |date=April 5, 2006 |title=What's in a Building's Name? More Than Meets the Eye |language=en-US |work=The New York Times |url=https://www.nytimes.com/2006/04/05/business/whats-in-a-buildings-name-more-than-meets-the-eye.html |access-date=September 20, 2021 |issn=0362-4331 |archive-date=September 20, 2021 |archive-url=https://web.archive.org/web/20210920214145/https://www.nytimes.com/2006/04/05/business/whats-in-a-buildings-name-more-than-meets-the-eye.html |url-status=live}}</ref> Since 2013, the top of the building has contained four illuminated panels with the name of clothing retailer [[H&M]], a retail tenant at the base.<ref name="CBS New York – Breaking News, Sports, Weather, Traffic And The Best of NY 2013">{{cite web |date=August 12, 2013 |title=H&M's Mega-signs In Times Square Rankle Neighbors |url=https://newyork.cbslocal.com/2013/08/12/hms-mega-signs-in-times-square-rankle-neighbors/ |access-date=September 18, 2021 |website=CBS New York |archive-date=September 26, 2015 |archive-url=https://web.archive.org/web/20150926021416/http://newyork.cbslocal.com/2013/08/12/hms-mega-signs-in-times-square-rankle-neighbors/ |url-status=live}}</ref><ref name="wsj20130812">{{Cite news |last=Brown |first=Eliot |date=August 12, 2013 |title=Skyline Shakeup |language=en-US |work=Wall Street Journal |url=https://online.wsj.com/article/SB10001424127887323977304579002873149737190.html |access-date=September 18, 2021 |issn=0099-9660 |archive-date=August 15, 2013 |archive-url=https://web.archive.org/web/20130815215719/http://online.wsj.com/article/SB10001424127887323977304579002873149737190.html |url-status=live}}</ref>