Editing Alan Cooper (software designer) (section)

===''Cooper''===
Cooper has a [[user experience design]] and strategy consulting firm headquartered in [[San Francisco]] with an office in New York. Cooper is credited{{by whom|date=July 2017}} with inventing several widely used design concepts, including goal-directed design, personas, and pair design. It was founded by Sue Cooper and Alan Cooper in 1992 in [[Menlo Park, CA|Menlo Park, California]], under the name 'Cooper Software,' then changing the name to 'Cooper Interaction Design' in 1997. Cooper was the first consulting firm dedicated solely to interaction design{{according to whom|date=July 2017}}. Its original clients were mainly Silicon Valley software and computer hardware companies.<ref>{{cite web|title=A UX Legend On The Much-Rumored Death Of The Design Firm|url=https://www.fastcodesign.com/3051871/a-ux-legend-on-the-much-rumored-death-of-the-design-firm|website=Co.Design|access-date=23 April 2017|date=7 October 2015}}</ref><ref>{{cite web|title=Personas in Action: Creating Sony's In-Flight Entertainment System|url=http://archive.visualstudiomagazine.com/channels/web/builder/archives/1998_08/feature/acside1.asp|website=Visual Studio Magazine|access-date=23 April 2017}}</ref>

The company uses a human-centered methodology called “goal-directed design” that emphasizes the importance of understanding the user's desired end-state and their motivations for getting there.<ref>{{cite web|title=The Myth of Metaphor|url=http://web.cs.wpi.edu/~dcb/courses/CS3041/Myth-of-Metaphor.pdf|website=Worcester Polytechnic Institute|access-date=23 April 2017}}</ref><ref>{{cite web|last1=Schoen|first1=Ian|title=Cooper's Interaction Design Challenge|url=https://medium.com/@icschoen/coopers-interaction-design-challenge-26e4e79556a5|website=Medium.com|access-date=23 April 2017|date=10 May 2014}}</ref>

In 2002, Cooper began offering training classes to the public including topic as interaction design, service design, visual design, and design leadership.<ref>{{cite web|last1=Gabriel-Petit|first1=Pabini|title=Cooper and Cooper U, Part 1|url=http://www.uxmatters.com/mt/archives/2015/09/cooper-and-cooper-u-part-1.php|website=UXmatters|access-date=23 April 2017|language=en}}</ref><ref>{{cite web|last1=Aamoth|first1=Doug|title=Dr. Martin Cooper: The father of the mobile phone weighs in on the state of the wireless industry|url=https://techcrunch.com/2008/10/28/dr-martin-cooper-the-father-of-the-mobile-phone-weighs-in-on-the-state-of-the-wireless-industry/|website=TechCrunch|date=28 October 2008 |access-date=23 April 2017}}</ref>
Cooper has served as the President of Cooper (formerly Cooper Interaction Design), a user experience and interaction design consultancy in [[San Francisco, California]], since its founding in 1992. Cooper helps their customers with interaction design challenges and offers training courses in software design and development topics, including their Goal-Directed design (under the CooperU brand).

In 2017, Cooper became part of Designit, a strategic design arm of Wipro Digital. Cooper Professional Education continued to exist as a teaching and learning division of Designit until it closed its doors to business on May 29, 2020.<ref>https://www.cooper.com/journal/2020/05/a-farewell-cooper-professional-education-closes-its-doors/?mc_cid=debdfd2c9c&mc_eid=e586df2d2b<nowiki/>{{Dead link|date=October 2021}}</ref>