Editing Analytics (section)

=== Digital analytics ===
Digital analytics is a set of business and technical activities that define, create, collect, verify or transform digital data into reporting, research, analyses, recommendations, optimizations, predictions, and automation.<ref>Phillips, Judah "Building a Digital Analytics Organization" Financial Times Press, 2013, pp 7–8.</ref> This also includes the SEO ([[search engine optimization]]) where the keyword search is tracked and that data is used for marketing purposes.<ref>{{Cite web|title=SEO Starter Guide: The Basics {{!}} Google Search Central|url=https://developers.google.com/search/docs/beginner/seo-starter-guide|access-date=2022-01-09|website=Google Developers|language=en|archive-date=January 12, 2022|archive-url=https://web.archive.org/web/20220112013705/https://developers.google.com/search/docs/beginner/seo-starter-guide|url-status=live}}</ref> Even banner ads and clicks come under digital analytics.<ref>{{Cite web|title=Clickthrough rate (CTR): Definition - Google Ads Help|url=https://support.google.com/google-ads/answer/2615875|access-date=2022-01-09|website=support.google.com|archive-date=January 10, 2022|archive-url=https://web.archive.org/web/20220110152723/https://support.google.com/google-ads/answer/2615875|url-status=live}}</ref> A growing number of brands and marketing firms rely on digital analytics for their [[digital marketing]] assignments, where [[Return on marketing investment|marketing return on investment (MROI)]] is an important [[Performance indicator|key performance indicator]] (KPI).{{Citation needed|date=January 2022}}