Editing Apple Store (section)

===Origins===
[[Image:Line at the opening of first Apple Store in America.jpg|thumb|right|A line at the opening of the first Apple Store in the world. The store opened in 2001 at [[Tysons Corner Center]] in [[Tysons, Virginia]] near [[Washington, D.C.]]]]
Jobs believed the Apple retail program needed to fundamentally change the relationship to the customer, and provide more control over the presentation of Apple products and the Apple brand message. Jobs recognized the limitations of third-party retailing and began investigating options to change the model.<ref name="MacRumors stores"/>

In 1999, Jobs personally recruited [[Millard Drexler]], former CEO of [[Gap Inc.]], to serve on Apple's board of directors.<ref name="MacRumors stores"/><ref>{{cite web |first=Juli |last=Clover |title=Longtime Apple Board Member Mickey Drexler to Retire in March |url=https://www.macrumors.com/2015/01/22/mickey-drexler-to-retire/ |website=[[MacRumors]] |date=January 22, 2015 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427095845/https://www.macrumors.com/2015/01/22/mickey-drexler-to-retire/ |url-status=live}}</ref><ref>{{cite web |first=Rita |last=Warkov |title=Steve Jobs and Mickey Drexler: A Tale of Two Retailers |url=https://www.cnbc.com/id/47520270 |website=[[CNBC]] |publisher=[[NBCUniversal News Group]] |date=May 22, 2012 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427100514/http://www.cnbc.com/id/47520270 |url-status=dead}}</ref> In 2000, Jobs hired [[Ron Johnson (businessman)|Ron Johnson]] from [[Target Corporation|Target]]. The retail and development teams headed by Allen Moyer from [[The Walt Disney Company]] then began a series of mock-ups for the Apple Store inside a warehouse near the company's Cupertino headquarters.<ref name="MacRumors stores"/>

On May 15, 2001, Jobs hosted a press event at Apple's first store, located at the [[Tysons Corner Center]] mall in [[Tysons, Virginia]], near [[Washington, D.C.]]<ref name="First store">{{cite web |title=Apple to Open 25 Retail Stores in 2001 |url=https://www.apple.com/pr/library/2001/05/15Apple-to-Open-25-Retail-Stores-in-2001.html |website=Apple Press Info |publisher=[[Apple Inc.]] |date=May 15, 2001 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427003627/https://www.apple.com/pr/library/2001/05/15Apple-to-Open-25-Retail-Stores-in-2001.html |url-status=live}}</ref> The store officially opened on May 19, along with another store in [[Glendale Galleria]] in [[Glendale, California]].<ref name="First store"/><ref name="MacRumors stores"/><ref>{{cite magazine |first=Lisa |last=Eadicicco |title=Watch Steve Jobs Introduce the First Apple Store |url=https://time.com/4339922/steve-jobs-first-apple-store-video/ |magazine=[[Time (magazine)|Time]] |date=May 19, 2016 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427110345/http://time.com/4339922/steve-jobs-first-apple-store-video/ |url-status=live}}</ref> More than 7,700 people visited Apple's first two stores in the opening weekend, spending a total of {{US$|599,000}}.<ref>{{cite web |first=Benj |last=Edwards |title=A tale of two Apple Stores (the first two) |url=http://www.macworld.com/article/1159817/computers/first2applestores.html |website=[[Macworld]] |publisher=[[International Data Group]] |date=May 19, 2011 |access-date=March 23, 2017 |archive-date=March 23, 2017 |archive-url=https://web.archive.org/web/20170323234427/http://www.macworld.com/article/1159817/computers/first2applestores.html |url-status=live}}</ref>