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BBC Children's and Education
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=== 2012–present === Following the decline in viewing on BBC One and BBC Two and as part of the Delivering Quality First proposals submitted by the BBC in October 2011 and approved by the [[BBC Trust]] in May 2012, it was announced all children's programming on BBC One and Two would be moved permanently to the CBBC and CBeebies channels following the digital switchover. It was found that the majority of child viewers watched the programmes on these channels already and that only 7% of these children watched CBBC programmes on BBC One and Two.<ref name="DQF conclusions">{{cite web|title=Delivering Quality First Final Conclusions|url=http://downloads.bbc.co.uk/bbctrust/assets/files/pdf/review_report_research/dqf/final_conclusions.pdf|access-date=18 May 2012|publisher=BBC Trust}}</ref> Children's programming on BBC One ended on 21 December 2012 with the CBeebies' morning strand on BBC Two ending on 4 January 2013.<ref name=":0">{{cite web|date=21 December 2012|title=Children's programming comes to an end on BBC One|url=https://www.bbc.co.uk/news/entertainment-arts-20809627|access-date=21 December 2012|publisher=BBC News (BBC)}}</ref> In November 2015, as a further aspect of the Delivering Quality First plan that resulted in the replacement of [[BBC Three]] with a [[BBC Three (online)|branded digital presence]], the BBC Trust approved a proposal for CBBC to extend its broadcast day by two hours, using bandwidth previously reserved for BBC Three. The two new hours are aimed towards an older youth audience.<ref name="telegraph-parentsconcerns">{{cite news|title=BBC Trust rejects parents' concerns over keeping CBBC on air until 9pm|url=https://www.telegraph.co.uk/news/bbc/12019648/BBC-Trust-rejects-parents-concerns-over-keeping-CBBC-on-air-until-9pm.html|access-date=17 February 2016|work=The Daily Telegraph|location=London}}</ref><ref name="bbc-3shutdownconditions">{{cite web|title=BBC Trust publishes final decision on proposals for BBC Three, CBBC, iPlayer, BBC One+1|url=https://www.bbc.co.uk/bbctrust/news/press_releases/2015/service_changes_decision|publisher=BBC|access-date=16 February 2016}}</ref> On 14 March 2016, CBBC unveiled a new logo and on-air presentation, featuring an abstract, multicoloured wordmark enclosed in a box. CBBC controller Cheryl Taylor stated that the new brand was designed to be "fun and unpredictable" and would "appeal to both ends of our broad age spectrum". The logo was also meant to be suitable for use across digital platforms.<ref name="guardian-newlogo16">{{cite web|title=New CBBC logo 'doesn't scream children's TV', admits controller|url=https://www.theguardian.com/media/2016/mar/14/new-cbbc-logo-childrens-tv-bbc3-w1a|website=The Guardian|date=14 March 2016 |access-date=10 March 2017}}</ref> On 11 April 2016, CBBC officially extended its broadcast day to be from 7:00 am to 9:00 pm.<ref name="lsource-cbbcextend">{{cite web|title=CBBC hours to extend from 11 April|url=http://licensingsource.net/cbbc-hours-to-extend-from-april-11/|website=Licensing Source|access-date=10 March 2017}}</ref> Throughout the decade, changes in viewing patterns had an impact on BBC Children's services. [[Ofcom]] research showed that between 2010 and 2017, television viewing dropped by 40% for children aged 4–9 and by 47% for children aged 10–15.<ref>[https://www.ofcom.org.uk/__data/assets/pdf_file/0023/116519/childrens-content-review-update.pdf Children's content review] ofcom.org.uk</ref> On 4 July 2017, the BBC announced as part of its inaugural Annual Plan for 2017–18, that it would invest an additional £34 million into children's content for digital platforms over the next three years, in an effort to counter changes in viewing habits.<ref>{{Cite news|url=https://www.bbc.co.uk/news/uk-40489812|title=BBC making £34m investment in children's services|date=4 July 2017|publisher=BBC News|access-date=7 July 2017}}</ref><ref>{{Cite news|url=https://www.theguardian.com/media/2017/jul/04/bbc-promises-wider-mix-than-rivals-seeks-reinvent-itself|title=BBC promises a wider mix than rivals as it seeks to reinvent itself|last=Ruddick|first=Graham|date=4 July 2017|work=The Guardian|access-date=7 July 2017|issn=0261-3077}}</ref> In 2019, it was announced that the Children's and Education departments would merge to become BBC Children's and Education.<ref>{{Cite web|date=2019-05-01|title=Webb to head new BBC Children's & Education department|url=https://www.prolificnorth.co.uk/news/broadcasting-news/2019/05/webb-head-new-bbc-childrens-education-department|access-date=2021-02-18|website=Prolific North}}</ref> In March 2021, the BBC announced that the CBBC channel's broadcast hours would be reduced, closing at 7 pm instead of 9 pm each day from January 2022. This is a return to the channel's broadcast hours before their extension in 2016. The move is to make way for the return of [[BBC Three]] to linear broadcast television.<ref>{{cite news|url=https://www.bbc.co.uk/news/amp/entertainment-arts-56251020|date=2 March 2021|title=BBC Three will return to TV screens after six-year break}}</ref> In May 2022, it was announced that CBBC would eventually be discontinued as a linear channel, along with [[BBC Four]] and [[BBC Radio 4 Extra]], but also that this would not happen for "at least the next three years".<ref>{{Cite web |title=A digital-first BBC |url=https://www.bbc.co.uk/mediacentre/speeches/2022/digital-first-bbc-director-general-tim-davie |access-date=2025-03-31 |website=www.bbc.co.uk |language=en}}</ref>
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