Editing Beer in China (section)

==Non-alcoholic beer==
There is a growing consumer inclination towards less strong beer in China as health conscious individuals are seeking wholesome and lower caloric options in their choice of beer, and consumers who want low alcohol and healthier drinks are noted to be mainly young women.<ref>{{Cite web|title=Understanding drinking culture in China - Daxue Consulting|url=https://daxueconsulting.com/understand-drinking-culture-china/|website=daxueconsulting.com|access-date=2020-05-09}}</ref> According to a study by market intelligence agency [[Mintel]], China has the highest amount of product launches of low or zero alcohol beer (below 3.5 percent ABV) in the Asia Pacific region in 2016, and over one in four (29 percent) beers launched in China in that year, were of low or non alcoholic beers. [[Qingdao Beer]]s launched the first [[Non-alcoholic Beer|non-alcoholic beer]] in China in 2012 with its product, 'Qingdao 0.00', that is brewed from Czech hops and Australian barley.<ref>{{Cite web|title=The Booming Non-Alcoholic Beer Market in China|url=https://www.mersolluo.com/the-booming-non-alcoholic-beer-market-in-china/|date=2019-06-13|website=Mersol & Luo|language=en-US|access-date=2020-05-09|archive-date=2020-07-26|archive-url=https://web.archive.org/web/20200726164955/https://www.mersolluo.com/the-booming-non-alcoholic-beer-market-in-china/|url-status=dead}}</ref><ref>{{Cite web|title=Qingdao Beer launches non-alcoholic beer _ China.org.cn|url=http://www.china.org.cn/travel/qingdao/2012-05/22/content_25441692.htm|website=www.china.org.cn|access-date=2020-05-09}}</ref>

Jonny Forsyth, a global drinks analyst of [[Mintel]] firm, stated "..(the) research indicates that Chinese consumers, in general, prefer less strong beer in terms of ABV, compared to the global market". Consumers in china tend to gravitate towards tried and trusted brands for their purchases in low or non alcoholic beers, with big companies like [[Heineken N.V.|Heineken]] and [[Qingdao Beer|Qingdao]] enjoying massive support from consumers based on sales and annual profits.<ref>{{Cite web|title=Low Or No Alcohol Beer On The Rise In China|url=https://apfoodonline.com/low-no-alcohol-beer-rise-china/|last=Industry|first=Asia Pacific Food|date=2017-09-21|website=Asia Pacific Food Industry|access-date=2020-05-09}}</ref>