Editing Boo.com (section)

=== Timing ===
Although there were several months of delays prior to launch and problems with the user experience when boo.com first launched, these had been largely fixed by the time the company entered receivership. Sales had grown rapidly and were around $500,000 for the fortnight prior to the site being shut down.

The fundamental problem was that the company was following an extremely aggressive growth plan, launching simultaneously in multiple European countries. This plan was founded on the assumption of the ready availability of venture capital money to see the company through the first few years of trading until sales caught up with operating expenses. Such capital ceased to be available for all practical purposes in the second quarter of 2000 following dramatic falls in the NASDAQ presaging the "dot crash" following the [[dot-com bubble]]. Boo was one of numerous similar [[dot-com company]] failures over the subsequent two years.

One Boo.com manager acknowledges that the company's failure was that global marketing and advertising costs too much, and that managers and technology invest too little. It spent $135 million of its investment in 2 years.<ref>{{cite book|title=Boocom公司为何倒闭|url=http://www.docin.com/p-845376311.html}}</ref>