Editing CIMX-FM (section)

===Pure Country 89===
On November 18, 2020, Bell announced on the 89X website that CIMX would adopt a new format the next day at noon; concurrently, the station's on air staff was let go.<ref>[https://radioinsight.com/headlines/201484/89x-windsor-detroit-promoting-thursday-format-change/  Bell Media Launches Pure Country 89 & Virgin Radio 93.9 In Windsor/Detroit]</ref> At that time, CIMX flipped to [[country music|country]] as ''[[Pure Country (radio network)|Pure Country]] 89'', launching with 10,000 songs in a row commercial free. In anticipation of the format change, [[Audacy, Inc.|Entercom]] flipped its Detroit station [[WDZH]] from [[soft adult contemporary]] to modern rock as ''Alt 98.7'' almost immediately afterward.<ref>{{Cite web|title=Entercom Launches Alt 98.7 Detroit|url=https://radioinsight.com/headlines/201540/entercom-launches-alt-98-7-detroit/|access-date=2020-11-20|website=RadioInsight|language=en-US}}</ref><ref name=":1">{{Cite web|title=Nationalization Takes Hold In Two Nations: Looking At Today's Three Station Format Shuffle In Detroit/Windsor|url=https://radioinsight.com/headlines/201551/nationalization-takes-hold-in-two-nations-looking-at-todays-three-station-format-shuffle-in-detroit-windsor/|access-date=2020-11-20|website=RadioInsight|language=en-US}}</ref> The current format competes locally with [[CJWF-FM]], as well as with Detroit's [[WYCD]]. In other nearby markets, it competes with [[WWWW-FM|WWWW]] in Ann Arbor.

The station carries networked programming shared with other ''Pure Country''-branded stations,<ref name=":1" /> including ''[[The Bobby Bones Show]]''. Unlike the other Pure Country stations (which air it in the evening), CIMX also clears ''Bobby Bones'' in its normal timeslot in lieu of producing a local morning show.<ref>{{Cite web|title=Bobby Bones Show Added For Mornings At Pure Country 89 Windsor/Detroit|url=https://radioinsight.com/headlines/202526/bobby-bones-show-added-for-mornings-at-pure-country-89-windsor-detroit/|access-date=2020-12-13|website=RadioInsight|language=en-US}}</ref>