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Competitor analysis
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==References == * [[Craig Fleisher]] and [[Babette Bensoussan]]: "Business and Competitive Analysis: Effective Application of New and Classic Methods." FT Press, 2007. * [[Craig Fleisher]] and [[Babette Bensoussan]]: "Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition." Prentice Hall, 2003. *Ian Gordon: ''Beat the Competition. How to Use Competitive Intelligence to Develop Winning Business Strategies.'' Basil Blackwell Publishers, Oxford/UK 1989 * Estelle Metayer: "Demystifying Competitive Intelligence" Ivey Business Journal, Nov 1999 * Michael E. Porter: ''Competitive Strategy: Techniques for Analyzing Industries and Competitors'' 1998. {{Strategic planning tools}} {{DEFAULTSORT:Competitor Analysis}} [[Category:Business analysis]] [[Category:Competition (economics)]] [[Category:Market research]] [[Category:Marketing strategy]]
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