Editing Counterstereotype (section)

=== Selection Bias ===
One major limitation of the Counterstereotype effect is that it may not reach the audience which would benefit most from exposure because that audience chooses not to view content with minority characters. In the last few decades, the ability for audiences to be selective with their choice for media consumption has increased rapidly and led to the rise of the [[Echo chamber (media)|echo chamber]]. Individuals who hold an explicit negative stereotype of a certain group have the option to avoid all content which contains that group, preventing exposure to the counter-stereotype altogether.<ref name=":0" /> Research into this phenomenon also suggests that negative stereotypes don’t have to be held explicitly to affect media viewing habits: [[implicit attitude]]s, which are not held consciously, affect the willingness of individuals to consume content depicting certain groups.<ref name=":1" /> In short, the counter-stereotype effect is limited not by the process in which it occurs, but by its limited ability to reach individuals who already hold negative attitudes towards the target group.