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Daewoo Motors
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==Marketing outside South Korea== Before the General Motors buyout, Daewoo cars were available in different countries. {{multiple image |align = |direction = |perrow =2 |header = Daewoo cars marketed globally |total_width =400 |image1 = 2002_Daewoo_Tacuma_SE_1.6_Front.jpg |caption1 = Tacuma |image2 = 20100801 daewoo magnus 001.jpg |caption2 = Magnus |image3 = Daewoo_Lanos_hatchback_--_04-22-2011_front.jpg |caption3 = Lanos |image4 = 1999_Daewoo_Nubira_(J100)_SE_sedan_(2015-07-03)_01.jpg |caption4 = Nubira |footer = }} In Europe, Daewoo Motor started selling the [[Daewoo Espero|Espero]] and the [[Daewoo LeMans|Cielo]] (or Nexia) from the beginning of 1995, and achieved reasonable sales success, particularly with British buyers, where Daewoo proved popular largely due to its competitive prices and revolutionary dealership network, where cars were sold at fixed prices with a revolutionary aftersales service which included free servicing for three years. In 1996, it gained a 1% share of the new car market in Britain with some 20,000 sales. The European Daewoo range was updated in 1997 with the launch of the [[Daewoo Lanos|Lanos]], [[Daewoo Nubira|Nubira]] and [[Daewoo Leganza|Leganza]] from 1997. The [[Daewoo Matiz|Matiz]] city car was released in 1998, and was a great success for the company, most notably in non-Asian countries such as [[Italy]], where it won many awards such as the Car of the Year award three times in a row, in 1998, 1999 and 2000.<ref>{{cite web|title=Matiz takes third Car of Year title in Europe |url=http://www.iol.co.za/index.php?set_id=4&click_id=132&art_id=iol987759180374M325 |url-status=dead |publisher=Independent Online |archive-url=https://web.archive.org/web/20050505085827/http://www.iol.co.za/index.php?set_id=4&click_id=132&art_id=iol987759180374M325 |archive-date=May 5, 2005 }}</ref> The [[Daewoo Tacuma|Rezzo]] (or Tacuma), [[Daewoo Magnus|Evanda]] (Magnus) and [[Daewoo Kalos|Kalos]] models were then released, before the [[KG Mobility|SsangYong]]-based SUVs : [[SsangYong Korando|Korando]], [[SsangYong Musso|Musso]] and [[SsangYong Rexton|Rexton]]. After the General Motors buyout, the Daewoo models received a new badge, and were sold under the Daewoo name until 2003. The [[Daewoo Lacetti|Lacetti]] was the last car to bear a Daewoo badge in Europe. The other Daewoo models were later rechristened as Chevrolets. Daewoo cars were also available in the United States and Canada between 1997 and 2002, Australia and many other countries, until Daewoo's bankruptcy. Since Daewoo's withdrawal from many markets, the Lanos was replaced with [[Chevrolet]]'s as the [[Chevrolet Aveo|Aveo]], whereas the Nubira and Leganza were given replacements from either the [[Chevrolet]] or [[Suzuki]] brands. {{multiple image |header = Chevrolet rebadged Daewoos |align = |direction = |perrow = |total_width =400 |image1 = Chevrolet_Captiva_front.JPG |caption1 = Chevrolet Captiva <br>(Daewoo Winstorm) |image2 = 2004-06 Chevrolet Epica.JPG |caption2 = Chevrolet Epica <br>(Daewoo Tosca) |footer = }} In January 2005, the [[Chevrolet]] brand was introduced in Europe, the whole Daewoo range being simply [[rebadging|re-badged]] as Chevrolet. General Motors' official tagline was that: <blockquote> ''“Daewoo has grown up enough to become Chevrolet.”''<ref>{{Cite news|title=Daewoo a pour ainsi dire, grandi pour devenir Chevrolet...|language=French|work=Official GM Daewoo/Chevrolet Magazine}}</ref> </blockquote> It was also considered that this new name was an opportunity for Daewoo to become stronger. Unofficially, after Daewoo's bankruptcy, former chairman [[Kim Woo-Choong]]'s escape and most notably the "Daewoo Affaire" in France (closure and conflagration of the Daewoo-Orion Electronics plant in Longwy, France),<ref>{{cite web|title=Daewoo Orion en liquidation judiciaire|url=http://archives.lesechos.fr/archives/2003/LesEchos/18832-95-ECH.htm|publisher=Les Echos|access-date=2011-09-07|language=fr|date=2003-01-28}}</ref> the Daewoo brand name had a very bad image, so that GM simply decided to extend the Chevrolet strategy that was already used in most other markets (Canada, India, Israel, Russia) since 2003 to create a real global brand, replacing the Daewoo "dual kidney" with the Chevrolet "bowtie". The [[Chevrolet Captiva|Winstorm]] and [[Daewoo Tosca|Tosca]] were presented as the Chevrolet Captiva and the Chevrolet Epica. Some of the former Daewoo models changed their names after the re-branding decision. Examples are the Matiz which became Chevrolet Spark in some markets (although Chevrolet Matiz was also used), or the Kalos which became the Aveo (alongside the Chevrolet Kalos in other countries). Later, the tendency went towards a uniformisation in the Chevrolet Europe range: the Spark and the Cruze bear the same model names throughout all European markets. [[File:%D0%97%D0%B0%D0%BF%D0%BE%D1%80%D0%BE%D0%B6%D1%8C%D0%B5._%D0%97%D0%B0%D0%B2%D0%BE%D0%B4_%D0%97%D0%90%D0%97..JPG|thumb|ZAZ factory in Zaporizhzhia, Ukraine]] However, besides in South Korea, the Daewoo brand continued to exist in some overseas markets several years after its replacement with Chevrolet, particularly in those countries where Daewoo Motors' former facilities were not part of the General Motors take over plan. Examples of markets where it continued to be used for former Daewoo models are [[Romania]] ([[Oltena|Daewoo Automobile Romania]], until 2008), [[Ukraine]] ([[ZAZ]], licensed production, under the Daewoo brand until 2012), [[Egypt]] ([[Speranza Motors|Daewoo Motor Egypt]], until 2012) and, as an exception, [[Vietnam]] ([[GM Vietnam|Vietnam-Daewoo Motor]], which was a wholly owned subsidiary of [[GM Daewoo]], produced models under the Daewoo brand until 2011, when it was discontinued in South Korea). Furthermore, the brand continued to exist in [[Uzbekistan]] (as [[Uz-DaewooAuto]]) until 2015, whereas in [[Poland]] the Daewoo models continued to be produced (under the [[Fabryka Samochodów Osobowych]]) until 2008.
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