Editing Database marketing (section)

== Laws and regulations ==
As database marketing has grown, it has come under increased scrutiny from privacy advocates and government regulators. For instance, the [[European Commission]] has established a set of data protection rules that determine what uses can be made of customer data and how consumers can influence what data are retained. In the [[United States]], there are a variety of state and federal laws, including the Fair Credit Reporting Act, or FCRA (which regulates the gathering and use of credit data), the [[Health Insurance Portability and Accountability Act]] (HIPAA) (which regulates the gathering and use of consumer health data), and various programs that enable consumers to suppress their telephones numbers from [[telemarketing]].