Editing Dead or Alive 3 (section)

==Development and release==
[[File:TGS Xbox DOA3 promo 2001.jpg|thumb|''Dead or Alive 3'' promo booth at the [[Tokyo Game Show]] 2001]]
[[File:Dead_or_Alive_3_Hori_Arcade_Stick.jpg|thumb|right|A ''Dead or Alive 3'' Arcade Stick manufactured by Hori]]
After the success of ''Dead or Alive 2'', Tecmo was working on continuing the series when [[Microsoft]] approached them, offering a deal to develop the next ''Dead or Alive'' as an exclusive title for the recently announced Xbox. The Xbox was still in development, and Microsoft was in need of exclusive, high-profile games to show off the technical capability of their product. This deal also fit in with series creator [[Tomonobu Itagaki]]'s design philosophy of always targeting the most powerful console available for the development of ''Dead or Alive'' games. Itagaki accepted the offer as he noted how the specs of Xbox were much higher and more powerful than other systems such as the [[PlayStation 2]] and [[Dreamcast]]. Itagaki and Team Ninja noted how developing solely for one home console was easier and how the Xbox's development environment was as convenient as the Dreamcast's, and was much more convenient than the PlayStation 2's.<ref name="g4 icons">''[[Icons (TV series)|Icons]]: Dead or Alive'' (television program).</ref><ref>{{cite web | author=Bass, Dina | date=January 6, 2021 | url=https://www.bloomberg.com/news/features/2021-01-06/xbox-the-oral-history-of-an-american-video-game-empire | title=Xbox: The Oral History of an American Video Game Empire | website=[[Bloomberg L.P.]] | access-date=2021-08-21 | archive-date=2021-01-06| archive-url=https://web.archive.org/web/20210106131058/https://www.bloomberg.com/news/features/2021-01-06/xbox-the-oral-history-of-an-american-video-game-empire | url-status=live }}</ref><ref>{{Cite web|url=https://game.udn.com/game/story/122090/5308159|title=From "Dead or Alive" to "Ninja Gaiden", the adversity and peak of Itagaki Tomonobu's career|website=game.udn.com|date=2021-03-16|language=chinese|access-date=2024-02-15|archive-date=2024-02-15|archive-url=https://web.archive.org/web/20240215153620/https://game.udn.com/game/story/122090/5308159|url-status=live}}</ref> 

In 2001, the release of ''Dead or Alive 3'' was announced in Japan, but the game was first released in the US, in order to coincide with the American Xbox [[launch title|launch]]. An updated version of ''Dead or Alive 3'' was then released for the Japanese and European Xbox launches several months later.<ref>{{cite web|url=https://www.gamespot.com/articles/spring-tgs-2001-tecmo-reveals-dead-or-alive-3-for-xbox/1100-2702882/|website=[[GameSpot]]|date=March 30, 2001|title=Spring TGS 2001: Tecmo reveals Dead or Alive 3 for Xbox}}</ref><ref name=ign_doa3_update>{{cite web|archiveurl=https://web.archive.org/web/20160506044929/http://www.ign.com/articles/2002/03/08/more-life-for-dead-or-alive-3|archivedate=May 6, 2016|url=https://www.ign.com/articles/2002/03/08/more-life-for-dead-or-alive-3|website=[[IGN]]|first=Aaron|last=Boulding|date=March 8, 2002|title=More Life for Dead or Alive 3|url-status=live}}</ref>

The European and Japanese versions of ''Dead or Alive 3'' feature more content such as extra costumes, new attacks for characters, gameplay tweaks, and a new cinematic introduction for the game. Because of its early release, the North American version does not feature any of the above.<ref name=ogh/> In January 2002, Microsoft released the ''[[Xbox Exhibition disks|Xbox Exhibition Volume 1 disc]]'' containing booster content for ''Dead or Alive 3'', and in May 2002, ''[[Official Xbox Magazine]]'' provided a 'Booster Disc' for ''Dead or Alive 3''.<ref name=ign_doa3_update/> Both releases included the new cinematic introduction and all of the extra costumes released on the EU and JP versions of the game, but they did not however contain the extra fighting moves or general game balancing tweaks that the other versions brought.<ref name=ogh/> Both booster releases also contained a playable [[Game demo|demo]] for those who didn't have the game. Only Time Attack mode is playable in the demo and only Hitomi, Zack, Tina, Bass, Jann Lee, Leifang, Christie, and Helena are playable while the other game modes, characters, and game settings are locked down.<ref>{{cite web|archiveurl=https://web.archive.org/web/20160116071723/http://www.gamespot.com/articles/dead-or-alive-3-booster-disc-released/1100-2863920/|archivedate=January 16, 2016|url=http://www.gamespot.com/articles/dead-or-alive-3-booster-disc-released/1100-2863920/|website=[[GameSpot]]|first= Giancarlo|last=Varanini|date=May 3, 2002|title=Dead or Alive 3 booster disc released|url-status=live}}</ref> The booster content continued to be provided with the ''Official Xbox Magazine'' demo disc from June 2002 to September 2002; each disc featured the same content but gave magazine buyers multiple times to acquire it.

In addition to the original soundtrack in the game, three songs by the American rock band, [[Aerosmith]], also appear in ''Dead or Alive 3'' and can also be played in the game's settings menu. "[[Nine Lives (Aerosmith song)|Nine Lives]]" was the opening theme, and "[[Home Tonight]]" was played over the credits. "[[Amazing (Aerosmith song)|Amazing]]" was not used in the actual game, but was a music sample under the settings menu.<ref>{{cite web|url=https://www.gamespot.com/articles/aerosmith-lends-its-music-to-doa3/1100-2817408/|website=[[GameSpot]]|first=Shahed|last=Ahmed|date=October 11, 2001|title=Aerosmith lends its music to DOA3}}</ref>

The [[Platinum Hits|Platinum Hits, Platinum Collection, and Xbox Classics editions]] of the game were released in 2003.<ref>{{cite web|archiveurl=https://web.archive.org/web/20121226134302/https://www.ign.com/articles/2003/09/12/platinum-guides-for-your-platinum-hits|archivedate=December 26, 2012|url=https://www.ign.com/articles/2003/09/12/platinum-guides-for-your-platinum-hits|website=[[IGN]]|date=September 12, 2003|title=Platinum Guides for Your Platinum Hits|url-status=live}}</ref>

===Merchandise===
An [[Arcade Sticks|Arcade Stick]] for ''Dead or Alive 3'' made by Japanese video game peripheral manufacturer, Hori, was released exclusively for the Xbox on February 22, 2002, in order to coincide with the ''Dead or Alive 3'' and Xbox launch in Japan.

A soundtrack CD for the game, titled ''Dead or Alive 3 Original Sound Trax'' (KWCD-1006), was released by Wake Up in 2002. A guide book titled ''Dead or Alive 3: Prima's Official Strategy Guide'' by [[Prima Games]] was published in North America on November 5, 2001. Three more guide books were published in Japan in early 2002: ''Dead or Alive 3 Guide Book'' (デッド オア アライブ3 ガイドブック) by ''[[Famitsu]]'' / [[Enterbrain]], ''Dead or Alive 3 Kōshiki Kōryaku Guide'' (デッド オア アライブ3 公式攻略ガイド) by [[Kodansha]], and ''Dead or Alive 3 Perfect Guide'' (デッド オア アライブ3 パーフェクトガイド) by [[SoftBank]].<ref>{{cite web | url=http://www.arcade-gear.com/Games/Dead_or_Alive_3/Dead_or_Alive_3.htm | title=Dead or Alive 3 | website=Arcade Gear | access-date=December 21, 2013 | archive-url=https://web.archive.org/web/20140131093630/http://www.arcade-gear.com/Games/Dead_or_Alive_3/Dead_or_Alive_3.htm | archive-date=January 31, 2014 | url-status=dead}}</ref>

=== Backwards compatibility and re-release ===
''Dead or Alive 3'' later became [[List of Xbox games compatible with Xbox 360|backwards compatible]] on the [[Xbox 360]]. On November 10, 2021, ''Dead or Alive 3'' became available to download on [[Xbox Live]] worldwide. As of November 15, 2021, ''Dead or Alive 3'' is now [[List of backward-compatible games for Xbox One and Series X/S|backward compatible]] on the [[Xbox One]] and [[Xbox Series X and Series S|Xbox Series X/S]].<ref name=verge/>
 
The European and Japanese versions of ''Dead or Alive 3'', both which feature more content, can be downloaded from Xbox Live on American Xbox platforms by purchasing ''Dead or Alive 3'' for $14.99 in the [[Microsoft Store|Xbox Store]] first, then changing the region in the Xbox settings to either United Kingdom or Japan, and restarting the console before downloading. The console can be switched back to the American region after the download is complete.