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Diffusion of innovations
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== Decisions == Two factors determine what type a particular decision is: * Whether the decision is made freely and implemented voluntarily * Who makes the decision Based on these considerations, three types of innovation-decisions have been identified.<ref>{{cite book|last1=Rogers|first1=EM|title=Diffusion of Innovations|date=1995|publisher=Free Press|location=New York|pages=372}}</ref> {| class="wikitable" |- !Type !Definition |- | Optional Innovation-Decision | made by an individual who is in some way distinguished from others. |- | Collective Innovation-Decision | made collectively by all participants. |- | Authority Innovation-Decision | made for the entire social system by individuals in positions of influence or power. |}
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