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Exponential growth
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=== Internet phenomena === * Internet contents, such as [[internet meme]]s or [[viral video|video]]s, can spread in an exponential manner, often said to "[[viral phenomenon|go viral]]" as an analogy to the spread of viruses.<ref name=aca>{{cite arXiv|title=To Go Viral|author=Ariel Cintrón-Arias|date=2014|class=physics.soc-ph|eprint=1402.3499}}</ref> With media such as [[social networks]], one person can forward the same content to many people simultaneously, who then spread it to even more people, and so on, causing rapid spread.<ref>{{cite book|author1=Karine Nahon|author2=Jeff Hemsley|title=Going Viral|url=https://books.google.com/books?id=Hjdh8fID3nUC&pg=PA16|date=2013|publisher=Polity|isbn=978-0-7456-7129-1|page=16}}</ref> For example, the video [[Gangnam Style]] was uploaded to YouTube on 15 July 2012, reaching hundreds of thousands of viewers on the first day, millions on the twentieth day, and was cumulatively viewed by hundreds of millions in less than two months.<ref name=aca/><ref>{{cite web|url=http://youtube-trends.blogspot.com/2012/09/gangnam-style-vs-call-me-maybe.html|title=Gangnam Style vs Call Me Maybe: A Popularity Comparison| work=YouTube Trends|author=YouTube|date=2012}}</ref>
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