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FLCL
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== Production == The first season of ''FLCL'' was directed by [[Kazuya Tsurumaki]] and produced by the ''FLCL'' Production Committee, which included [[Gainax]], [[Production I.G]],<ref>{{cite web|url=http://www.productionig.com/contents/works/04_/000088.html|title=FLCL|work=Work List|publisher=[[Production I.G]]|access-date=December 19, 2013|archive-date=December 20, 2013|archive-url=https://web.archive.org/web/20131220035311/http://www.productionig.com/contents/works/04_/000088.html|url-status=live}}</ref> and Starchild Records.<ref>{{cite web|url=http://www.starchild.co.jp/e/special/library/032.html|title=FLCL|publisher=Starchild|access-date=December 19, 2013|archive-date=April 2, 2012|archive-url=https://web.archive.org/web/20120402051200/http://www.starchild.co.jp/e/special/library/032.html|url-status=live}}</ref> Tsurumaki has said that he tried to "break the rules" of anime when making ''FLCL'', for example, by choosing a contemporary Japanese band to provide the soundtrack, and patterning the style more after "a Japanese TV commercial or promotional video", creating a work that is "short, but dense-packed".<ref>{{cite web|url=http://www.pulp-mag.com/archives/6.03/flcl_05.shtml|archive-url=https://web.archive.org/web/20060508110103/http://www.pulp-mag.com/archives/6.03/flcl_05.shtml|title=PULP : : The Manga Magazine : : 6.03 FLCL|archive-date=May 8, 2006|access-date=March 24, 2016}}</ref> ''FLCL''{{'}}s localization director and script writer Marc Handler stated that localization of the script was the hardest part of the show. The in-jokes in the show included obscure pop culture references that had to be decoded and transferred to English audiences. One example was a reference to [[Cheerio (drink)|Cheerio]], a discontinued soft drink in Japan, for the English release the choice was made to use a discontinued American soft drink at the time, [[Crystal Pepsi]].<ref name="at">{{cite web|url=http://www.anime-tourist.com/article.php?sid=34|archive-url=https://web.archive.org/web/20040305000511/http://www.anime-tourist.com/article.php?sid=34|archive-date=March 5, 2004|title=Anime Tourist Interview: Behind the Scenes of FLCL.|publisher=Anime Tourist|url-status=usurped|access-date=July 24, 2013}}</ref> Director Kazuya Tsurumaki responded to criticism of FLCL, stating "comprehension should not be an important factor in FLCL".<ref>{{cite web|url=http://www.production-ig.com/furiKuri.html|archive-url=https://web.archive.org/web/20021220121354/http://www.production-ig.com/furiKuri.html|archive-date=December 20, 2002|title=FURI KURI|publisher=Production I.G|access-date=July 24, 2013}}</ref> The Medical Mechanica building featured is in the shape of a large iron. The character Amarao describes Medical Mechanica's goal as the destruction of all thought. ''FLCL'' uses the iron as a symbolic breakdown of "thought" by smoothing out the wrinkles as equated to the removing of the brain's wrinkles. For English localization, the Japanese team had to explain the concept because a direct translation of script did not convey the ideology.<ref>{{cite web|url=http://anime-tourist.com/article.php?sid=33|archive-url=https://web.archive.org/web/20040116113414/http://anime-tourist.com/article.php?sid=33|archive-date=January 16, 2004|title=Interviews: Anime Tourist Interview: Behind the Scenes of FLCL|publisher=Anime Tourist|url-status=usurped|access-date=July 24, 2013}}</ref>
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