Editing FirstGroup (section)

==Corporate branding and liveries==
[[File:DennisDartMarshallC37busFirstWirral.jpg|thumb|[[Marshall C37|Marshall]] bodied [[Dennis Dart]] in [[Bromborough]] in March 2007 in the original "Barbie 2" livery]]
[[File:SK19EOC First Glasgow 33392 ADL Enviro400MMC.jpg|thumb|[[First Glasgow]] [[Alexander Dennis Enviro400 MMC]] at [[Buchanan bus station]] in the 2024 First bus livery]]
FirstGroup has always had a consistent brand and uses the First brand for most of its operations. FirstBus began to apply a standard corporate typeface to its fleet names in the late 1990s, introducing the stylized ''f'' logo depicting a road. A corporate white, pink and blue livery nicknamed "[[Barbie]]" was introduced to new buses, while further bus company acquisitions continued. Inherited bus fleets were initially left in their original colours with First fleet names, with the intention that the Barbie scheme would stand for a set service quality. Later older buses received a modified "Barbie 2" livery.<ref>{{cite web |url = http://www.photo-transport.co.uk/buses/first-variation/first-variation.htm |date = April 2003 |title = First Variation |access-date = 21 April 2017}}</ref>

As part of its corporate branding, First subsequently removed all local branding for its bus services, buses simply carried the 'First' brand, although each company still operated independently. In 2012, the group began to introduce a new purple, white and lilac 'Olympia' livery to its bus fleets, which also reinstated local branding.<ref>{{cite news |author=<!--Staff writer(s)/no by-line.--> |date = 26 January 2012 |title = FirstGroup relaunches UK bus division with new local liveries |url = https://www.passengertransport.co.uk/2012/01/firstgroup-relaunches-uk-bus-division-with-new-local-liveries/ |work = Passenger Transport |access-date = 19 October 2022}}</ref><ref>{{cite news |author=<!--Staff writer(s)/no by-line.--> |date = 3 November 2012 |title = New livery for First York buses |url = https://www.yorkpress.co.uk/news/10022875.new-livery-for-first-york-buses/ |work = The Press |location = York |access-date = 19 October 2022}}</ref> In January 2014, the company rebranded its [[First West of England|First Somerset & Avon]] operations in [[Bridgwater]] and [[Taunton]] as [[The Buses of Somerset]], using a two-tone green livery.<ref>{{cite web |url = http://www.eurotransportmagazine.com/13415/news/industry-news/first-introduces-the-buses-of-somerset/ |title = First introduces The Buses of Somerset |publisher = Euro Transport |date = 30 January 2014}}</ref><ref>{{cite web |url = http://www.busandcoach.com/newspage.aspx?id=8260&categoryid=0 |title = First drops corporate look in Somerset |publisher = Bus & Coach Professional |date = 5 February 2014 |archive-url = https://web.archive.org/web/20140315041204/http://www.busandcoach.com/newspage.aspx?id=8260&categoryid=0 |archive-date = 15 March 2014 }}</ref>

The FirstGroup's bus operations were rebranded again in December 2024, adopting a new logo that replaced the one used since the formation of FirstBus in April 1995 as well as the slogan of 'Moving the Everyday'.<ref>{{cite news |last1=Peat |first1=Chris |title=First formally reveals new logo |url=https://www.busandcoachbuyer.com/first-formally-reveals-new-logo/ |access-date=9 December 2024 |work=Bus & Coach Buyer |date=9 December 2024}}</ref><ref>{{cite news |title=New logo for First Bus is part of ongoing business overhaul |url=https://www.route-one.net/news/new-logo-for-first-bus-is-part-of-ongoing-business-overhaul/ |access-date=9 December 2024 |work=routeone |date=9 December 2024}}</ref> This coincided with the introduction of a purple and grey livery, which had already begun to be rolled out onto the group's bus fleets.<ref>{{cite news |last1=Deakin |first1=Tim |title=New Potteries paint booth helping First Bus livery transition |url=https://www.route-one.net/news/new-potteries-paint-booth-helping-first-bus-livery-transition/ |access-date=9 December 2024 |work=routeone |date=27 August 2024}}</ref>

[[Hull Trains]] carries a predominantly blue livery, including white, pink and purple. This was also used by First Great Western until 20 September 2015, when the franchise was rebranded as Great Western Railway, with a new logo and dark green livery paying homage to the original [[Great Western Railway]].<ref>{{cite news |url = https://www.bbc.co.uk/news/uk-england-34292550 |title = First Great Western unveils rebranded Great Western Railway trains |work = BBC News |date = 21 September 2015 |access-date = 23 September 2015}}</ref>

In Scotland, [[First ScotRail]] operated with a blue livery with white [[saltire]] markings on the carriage ends, as mandated by the Scottish Government's transport agency [[Transport Scotland]].<ref>{{cite web |url = http://www.transportscotland.gov.uk/ScotRail-25th-anniversary |title = ScotRail 25th Anniversary Publicity Materials |publisher = Transport Scotland |archive-url = https://web.archive.org/web/20100706013623/http://www.transportscotland.gov.uk/ScotRail-25th-anniversary |archive-date = 6 July 2010 }}</ref>