Editing Human communication (section)

=== Compared with Mediated Communication ===
Face-to-face communication has been however described as less preferable to mediated communication in some situations, particularly where time and geographical distance are an issue. For example, in maintaining a long-distance friendship, face-to-face communication was only the fourth most common way of maintaining ties, after [[telephone]], [[email]], and [[instant messaging]].

Despite the advent of many new [[information and communication technologies]], face-to-face interaction is still widespread and popular and has a better performance in many different areas. Nardi and Whittaker (2002) pointed that face-to-face communication is still the golden standard among the mediated technologies based on many theorists, particularly in the context of the [[media richness theory]] where face-to-face communication is described as the most efficient and informational one. This is explained because face-to-face communication engages more human senses than mediated communication. Face-to-face interaction is also a useful way for people when they want to win over others based on verbal communication, or when they try to settle disagreements. Besides, it does help a lot for teachers as one effective teaching method. It is also easier to keep a stronger and more active political connection with others by face-to-face interaction.

In the end, there are both pros and cons to each form of communication. Several studies compared the two groups in order to determine the advantages and disadvantages of each. One group was communicating only through face-to-face communication, while the other was communicating only through computer-mediated communication. These studies found that computer-mediated groups perform better than face-to-face groups on idea generation tasks, while face-to-face groups excel in social emotional exchange. This is because face-to-face groups have more tension release and agreement statements, while computer-mediated groups have a tendency of giving more suggestions, opinions, and formal expressions.<ref>{{Cite journal |last=Bordia |first=Prashant |date=1997-01-01 |title=Face-to-face versus computer-mediated communication: a synthesis of the experimental literature |url=https://go.gale.com/ps/i.do?p=AONE&sw=w&issn=00219436&v=2.1&it=r&id=GALE%7CA19218842&sid=googleScholar&linkaccess=abs |journal=The Journal of Business Communication |language=English |volume=34 |issue=1 |pages=99–121 |doi=10.1177/002194369703400106 |s2cid=143956324|url-access=subscription }}</ref> There is a greater equality of participation in computer-mediated groups, but there's also a higher rate of uninhibited behaviour because computer-mediated groups induce a greater loss of self-awareness.<ref>{{Cite journal |last=Bordia |first=Prashant |date=1997-01-01 |title=Face-to-face versus computer-mediated communication: a synthesis of the experimental literature |url=https://go.gale.com/ps/i.do?p=AONE&sw=w&issn=00219436&v=2.1&it=r&id=GALE%7CA19218842&sid=googleScholar&linkaccess=abs |journal=The Journal of Business Communication |language=English |volume=34 |issue=1 |pages=99–121 |doi=10.1177/002194369703400106 |s2cid=143956324|url-access=subscription }}</ref> There is generally a reduced sense of social pressure in computer-mediated groups, but there is a stronger perception and sense of understanding in face-to-face groups.<ref>{{Cite journal |last=Bordia |first=Prashant |date=1997-01-01 |title=Face-to-face versus computer-mediated communication: a synthesis of the experimental literature |url=https://go.gale.com/ps/i.do?p=AONE&sw=w&issn=00219436&v=2.1&it=r&id=GALE%7CA19218842&sid=googleScholar&linkaccess=abs |journal=The Journal of Business Communication |language=English |volume=34 |issue=1 |pages=99–121 |doi=10.1177/002194369703400106 |s2cid=143956324|url-access=subscription }}</ref>