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== E-commerce == On 24 May 2018, LVMH launched an e-commerce initiative by investing in online fashion search business Lyst, as a way for LVMH's luxury brands to expand their presence online and capture younger shoppers.<ref>{{cite web |last=www.ETRetail.com |title=Vuitton owner LVMH makes e-commerce push with Lyst investment - ET Retail |url=https://retail.economictimes.indiatimes.com/news/apparel-fashion/luxury/vuitton-owner-lvmh-makes-e-commerce-push-with-lyst-investment/64303434 |url-status=dead |archive-url=https://web.archive.org/web/20180529203042/https://retail.economictimes.indiatimes.com/news/apparel-fashion/luxury/vuitton-owner-lvmh-makes-e-commerce-push-with-lyst-investment/64303434 |archive-date=29 May 2018 |access-date=29 May 2018 |website=ETRetail.com}}</ref> LVMH contributed to Lyst's $60 million funding round, which also included access to LVMH's international expertise, designed to drive Lyst's global expansion.<ref>{{cite news |date=24 May 2018 |title=LVMH Leads $60 Million Lyst Injection |url=https://www.businessoffashion.com/articles/bof-exclusive/lvmh-pumps-over-60-million-into-lyst |url-status=live |archive-url=https://web.archive.org/web/20180528103500/https://www.businessoffashion.com/articles/bof-exclusive/lvmh-pumps-over-60-million-into-lyst |archive-date=28 May 2018 |access-date=29 May 2018 |work=The Business of Fashion}}</ref> On 22 May 2024, LVMH announced that it would expand its partnership with [[Alibaba Group|Alibaba]] to increase its presence in China.<ref>{{Cite web |date=2024-05-22 |title=LVMH redefines Luxury Retail Experience in China with a new extended partnership with Alibaba |url=https://www.lvmh.com/news-documents/news/lvmh-redefines-luxury-retail-experience-in-china-with-a-new-extended-partnership-with-alibaba/ |access-date=2024-06-12 |website=LVMH |language=en}}</ref><ref>{{Cite web |title=LVMH deepens partnership with Alibaba to boost tech presence in China |website=[[Reuters]] |date=22 May 2024 |url=https://www.reuters.com/markets/deals/lvmh-deepens-partnership-with-alibaba-boost-tech-presence-china-2024-05-22/ |last1=Spencer |first1=Mimosa }}</ref>
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