Editing Land Rover Defender (section)

===Sales turnaround===

The new vehicles with their more modern engines, transmissions, and interiors reversed the huge decline in sales that took place in the 1980s (a 21% fall in a single year, 1980–1981). This growth was mainly in the domestic UK market and Europe. African, Australian and Middle-Eastern sales failed to recover significantly – Land Rover had not been immune to the poor reputation caused by substandard build quality and unreliability which had afflicted the rest of [[British Leyland]], of which Land Rover was still part. In these markets Japanese vehicles such as the [[Toyota Landcruiser]] and [[Nissan Patrol]] gradually took over what had been a lucrative export market for Land Rover for decades. Meanwhile, the company itself adopted more modern practices, such as using marketing campaigns to attract new buyers who would not previously have been expected to buy a Land Rover. The operation was streamlined, with most of the satellite factories in the West Midlands that built parts for the Land Rover being closed and production brought into the [[Solihull]] factory, which was expanded.