Editing LaserDisc (section)

=== Pioneer ===
[[File:LASERDISC TURTLE (fair use).jpg|thumb|The LaserDisc Turtle]]

[[Pioneer (company)|Pioneer Electronics]] also entered the optical disc market in 1977 as a 50/50 joint venture with MCA called Universal-Pioneer and manufacturing MCA-designed industrial players under the MCA DiscoVision name (the PR-7800 and PR-7820). For the 1980 launch of the first Universal-Pioneer player, the VP-1000 was noted as a "laser disc player", although the "LaserDisc" logo was displayed clearly on the device. In 1981, "LaserDisc" was used exclusively for the medium itself, although the official name was "LaserVision" (as seen at the beginning of many LaserDisc releases, just before the start of the film). Pioneer reminded numerous video magazines and stores in 1984 that LaserDisc was a trademarked word, standing only for LaserVision products manufactured for sale by Pioneer Video or Pioneer Electronics. A 1984 [[Ray Charles]] ad for the LD-700 player bore the term "Pioneer LaserDisc brand videodisc player". From 1981 until the early 1990s, all properly licensed discs carried the LaserVision name and logo, even Pioneer Artists titles.

On single-sided LaserDiscs mastered by Pioneer, playing the wrong side would cause a still screen to appear with a happy, upside-down turtle that has a LaserDisc for a belly (nicknamed the "LaserDisc Turtle"). The words "Program material is recorded on the other side of this disc" are below the turtle.<ref>[https://www.youtube.com/watch?v=IvqzBQIVMwc The LaserDisc Turtle (real)], YouTube</ref>