Editing Less Than Jake (section)

===''GNV FLA'' (2008–2009)===
On January 8, 2008, after speculation that the next Less Than Jake record could be released on Fat Wreck Chords or [[Victory Records]], [[CMJ]] reported that the band was starting its own label, named [[Sleep It Off Records]], the name taken from the title of a song from the ''B is for B-sides'' record. The purpose of the new label is to release the band's forthcoming album in summer 2008 and to reissue the group's back catalog. Reissues of ''Goodbye Blue And White'', ''Pezcore'', ''Losers, Kings And Things We Don't Understand'', and the DVD ''The Peoples History Of Less Than Jake'' were released on March 18. The reissues include new artworks and bonus DVDs.<ref name="SleepItOff">Darmanin, Rachael. [http://prod1.cmj.com/articles/display_article.php?id=53547345 "Less Than Jake Launch Label."] {{Webarchive|url=https://web.archive.org/web/20080112114718/http://prod1.cmj.com/articles/display_article.php?id=53547345 |date=January 12, 2008 }} ''[[CMJ]]''. January 1, 2008.</ref>

[[File:Lessthanjakeasbury.jpg|thumb|right|Buddy (second from left) and Chris (second from right) of Less Than Jake posing with fans in Asbury Park (November 2009).]]

Upon talking about the group's new album, Vinnie mentioned his desire to "combine [[third wave ska]] and [[pop punk]] in each song,"<ref name="SleepItOff" /> hinting at a possible return to the band's older sound. He also had the following to say:

{{blockquote|When you are in a pop punk band in your 16th year, sometimes you don't fit in the modern music industry. You need to be a shiny new penny. We didn't feel like the rest of our years as a band should fit in that narrow parameter. ... All I do know is that we're writing songs now and they seem to have the spirit of a tempo in mind, all very speedy but once we hit the record button they may be slower.<ref name="SleepItOff" />}}

On April 20, Vinnie announced via his blog that the new album, recorded at Atlas Studios in Chicago, was totally finished. On April 23, Vinnie revealed the title of the album would be ''[[GNV FLA]]'', the name being an abbreviation for [[Gainesville, Florida|Gainesville]]'s airport code. Buddy Schaub stated the reason behind the album title was "to get back to our roots".<ref>McGarrah, Marli Lee. [http://www.redorbit.com/news/entertainment/1472630/talking_to_less_than_jake/ "Talking to Less Than Jake".] ''redOrbit''. July 11, 2008.</ref> The first single from ''GNV FLA'' was "Does The Lion City Still Roar?", ''GNV FLA'' was officially released June 24, 2008. Touring in support of the album included the [[Reading and Leeds Festivals]] and a tour of UK during the fall containing thirteen dates with the band [[Zebrahead]].<ref>{{cite web |url=http://www.lessthanjake.com/shows/ |title=GNV FLA – Shows |publisher=Less Than Jake |access-date=July 17, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110713202405/http://www.lessthanjake.com/shows/ |archive-date=July 13, 2011 }}</ref>

"Conviction Notice" was the second and final single off the album. The group also stated at other various concerts during its recent Europe tour that the band was recording video footage for a new DVD.

In June 2009, Internet radio station [[PunkRadioCast]] teamed up with [[Jones Soda]] to create a punk pop 6 pack featuring labels designed by [[PunkRadioCast]] and five punk artists, one of which was "Less Than Jake – Root Beer".<ref>{{Cite web|url=http://exclaim.ca/music/article/jones_soda_releases_pop_punk_six-pack|title=Jones Soda Releases Pop Punk Six-Pack|website=Exclaim!|access-date=May 28, 2019}}</ref>