Editing Lotus position (section)

===Western culture===

The scholar of religion Thomas Tweed wrote in 2008 that "the prevailing image of Buddhist practice has been the solitary meditator, eyes half closed, sitting in the lotus position."<ref>{{cite journal |last=Tweed |first=Thomas A. |title=Why are Buddhists so nice? Media representations of Buddhism and Islam in the United States since 1945 |journal=Material Religion |date=2008 |volume=4 |issue=1 |pages=91–93 |doi=10.2752/175183408X288168|s2cid=192174202 }}</ref> [[Ian Fleming]]'s 1964 novel ''[[You Only Live Twice (novel)|You Only Live Twice]]'' has the action hero [[James Bond (literary character)|James Bond]] visiting Japan, where he "assiduously practised sitting in the lotus position."<ref>{{cite book |last1=Fleming |first1=Ian |author-link=Ian Fleming |title=You Only Live Twice |date=2012|orig-year=1964 |page=10 |publisher=Random House |isbn=9781448139361 |url=https://books.google.com/books?id=25FINpIYV-AC}}</ref> The critic Lisa M. Dresner notes that Bond is mirroring Fleming's own struggles with the pose.<ref name="Dresner2016">{{cite journal |last=Dresner |first=Lisa M. |title="Barbary Apes Wrecking a Boudoir": Reaffirmations of and Challenges to Western Masculinity in Ian Fleming's Japan Narratives |journal=The Journal of Popular Culture |volume=49 |issue=3 |year=2016 |pages=627–645 |issn=0022-3840 |doi=10.1111/jpcu.12422}}</ref> The BBC journalist Megan Lane commented in 2003 that since [[yoga as exercise]] had become mainstream, lotus position (like [[Vriksasana|tree pose]]) had been [[Yoga in advertising|used by advertisers]] to sell "all manner of goods and services."<ref name="Lane 2003">{{cite web |last1=Lane |first1=Mega |title=The tyranny of yoga |url=http://news.bbc.co.uk/1/hi/magazine/3174356.stm |publisher=[[BBC]] |date=9 October 2003}}</ref> She noted that both "healthy living"<ref name="Lane 2003"/> goods such as vitamins, fitness clubs, water filter and [[probiotic]] yogurt, and unrelated items such as cars, airlines, financial services "and even beer"<ref name="Lane 2003"/> have made use of images of yoga to convey a message of well-being.<ref name="Lane 2003"/> Poland's Obory Dairy<!--Polish: Mleczarnia Obory--> gave its advertising agency the goal of creating awareness of their "Jogi" yogurt as exclusive and with a positive image. The <!--CB4 -->agency responded with a photograph of two young women meditating in lotus pose at dawn under the heading "Start your day with Jogi", the brand name also meaning "yoga" in Polish.<ref>{{cite book |last1=Lee |first1=Monle |last2=Johnson |first2=Carla |title=Principles of Advertising: A Global Perspective |url=https://books.google.com/books?id=3TjXcAKGKUIC&pg=PA213 |year=2005 |publisher=Psychology Press |isbn=978-0-7890-2300-1 |pages=213–215}}</ref>