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Loyalty program
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===Points=== Programs that feature points grant customers a certain number of points for each purchase, in the US often per $1 or $10 increment of spend. Once they have enough points, clients can redeem them for either: *merchandise or services free of charge *discounts on merchandise or services *gift cards, credit vouchers, etc. to spend with the merchant *"cashback", either: **money that the program transfers to the customer's account or **a paper check that the program mails to the customer
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