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Maxtor
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=== Focus on external drives === Like many other hard drive manufacturers, Maxtor had been expanding in recent years into the external hard drive market. Its ''Maxtor One-Touch II'' external hard drive was marketed as convenient storage for the home user. Maxtor entered and became dominant in consumer business as result of a marketing strategy for the OneTouch line.{{fact|date=January 2016}} The OneTouch is a high-capacity (500 GB to 1 TB) USB drive with a single-press button to back up and mirror the computer's hard drive. The line became the best-selling consumer device in the computer segment with several million devices distributed globally. Maxtor had initially made efforts to get into the 2.5-inch hard drive market, but in the beginning of 2005, new management made the surprising decision to discontinue development in this field. This was considered by many industry watchers to be a particularly peculiar move, since the market for such hard drives (mainly [[laptop|notebook computer]]s and [[MP3 player]]s) was already experiencing rapid growth, with no signs of slowing down in the foreseeable future.
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