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Meijer
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==Marketing and sponsorship== In 2006, Meijer donated to [[Calvin College]] in Grand Rapids, Michigan, to create the paid position called the Frederik Meijer Chair of Dutch Language and Culture. The previous chair was unpaid. Its purpose is to promote interest in the Netherlands and Michigan's Dutch cultural heritage.<ref>{{cite web|url=http://www.calvin.edu/academic/dutch/meijer/|title=Frederik Meijer Chair in Dutch Language and Culture|archive-url=https://web.archive.org/web/20070206173027/http://www.calvin.edu/academic/dutch/meijer/|archive-date=February 6, 2007}}</ref> Meijer is the title sponsor of the [[Meijer LPGA Classic]], an annual women's professional golf tournament held near Grand Rapids.<ref>{{Cite web |last=Nothaft |first=Patrick |date=2025-05-14 |title=Past champions set to headline field at 2025 Meijer LPGA Classic |url=https://www.mlive.com/news/grand-rapids/2025/05/past-champions-set-to-headline-field-at-2025-meijer-lpga-classic.html |access-date=2025-05-20 |website=[[MLive]] |language=en}}</ref> Meijer is the official grocery sponsor of the [[Detroit Lions]], [[Detroit Red Wings]], and [[Detroit Tigers]].<ref name=":0">{{Cite web |last=Woods |first=Kory |date=2024-07-23 |title=Lions and Meijer announce enhanced partnership, unveiling new naming rights |url=https://www.mlive.com/lions/2024/07/lions-and-meijer-announce-enhanced-partnership-unveiling-new-naming-rights.html |access-date=2025-05-20 |website=[[MLive]] |language=en}}</ref> Since the [[2021β22 NHL season]], Meijer's logo has been featured on the Red Wings' helmets;<ref>{{Cite web |last=St. James |first=Helene |date=2021-09-15 |title=Detroit Red Wings to advertise Meijer on helmets this season |url=https://www.freep.com/story/sports/nhl/red-wings/2021/09/15/detroit-red-wings-meijer-helmets-sponsorship/8347465002/ |access-date=2025-05-20 |website=[[Detroit Free Press]]}}</ref> and since the [[2023 Major League Baseball season|2023 MLB season]], Meijer has advertised on the Tigers' jerseys.<ref>{{Cite web |last=Petzold |first=Evan |date=2023-05-20 |title=Detroit Tigers add Meijer logo patch onto iconic Old English D jerseys |url=https://www.freep.com/story/sports/mlb/tigers/2023/05/25/detroit-tigers-jerseys-meijer-patch/70254868007/ |access-date=2025-05-20 |website=[[Detroit Free Press]] |language=en-US}}</ref> Meijer also owns the naming rights to the Lions' training center.<ref name=":0" /> Meijer also sponsors the [[Cleveland Browns]] and [[Cleveland Guardians]].<ref>{{Cite web |last=Sackor |first=Mercy |date=2024-09-21 |title=Browns host Gym Class Takeover at Shoreview Elementary |url=https://www.news5cleveland.com/news/local-news/browns-host-gym-class-takeover-at-shoreview-elementary |access-date=2025-05-20 |website=News 5 Cleveland WEWS |language=en}}</ref><ref>{{Cite web |date=2020-04-07 |title=Cleveland Indians, Meijer, Dunkin' donate over 160,000 meals to the Greater Cleveland Food Bank |url=https://www.mlb.com/press-release/press-release-cleveland-indians-meijer-dunkin-donate-over-160-000-meals-to-the-g |access-date=2025-05-20 |website=Major League Baseball |language=en}}</ref>
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