Editing Milk chocolate (section)

=== National preferences ===
Milk chocolate developed in different places, using different processes and locally available technology, and the end result is that milk chocolate produced in different countries has different characteristic flavor profiles.<ref name=":0" /><ref name=":1" />  For example, British milk chocolate tastes slightly cooked or baked, American milk chocolate tastes more acidic, Swiss milk chocolate has a fresh milk flavor, and Belgian milk chocolate has more cocoa flavor and less milk flavor than the Swiss milk chocolate.<ref name=":0" /><ref name=":1" />  This is primarily due to the different approaches to preparing and incorporating milk into the chocolate.<ref name=":0" /><ref name=":1" /> 

No matter what the flavor is, consumers prefer the style that they are accustomed to and dislike less familiar flavors.<ref name=":1" />  Multinational chocolate producers adapt their products to the style preferred locally.  When that hasn't been done, the product generally sells poorly.  For example, the Hershey process gives that brand's milk chocolate a particular taste, which is common and expected in the US, so some rival manufacturers now add butyric acid to their milk chocolates.<ref name="iht" />  Cadbury's attempted to introduce their [[Cadbury Dairy Milk]] recipe, using the chocolate crumb process, to the former [[East Germany]], which was accustomed to the flavor profile of milk chocolate made from powdered milk, and to the US, which was accustomed to the flavor profile of milk chocolate made through the Hershey's process, and in both cases the unfamiliar flavor proved less popular than they expected.<ref>{{Cite web |last=Danovich |first=Tove |date=2022-01-21 |title=America's chocolate tastes weird to the rest of the world, but most of us don't even notice |url=https://themessenger.com/grid/americas-chocolate-tastes-weird-to-the-rest-of-the-world-but-most-of-us-dont-even-notice |access-date=2024-01-08 |website=The Messenger |language=en |archive-date=2024-01-08 |archive-url=https://web.archive.org/web/20240108163557/https://themessenger.com/grid/americas-chocolate-tastes-weird-to-the-rest-of-the-world-but-most-of-us-dont-even-notice |url-status=dead }}</ref>  <gallery mode="packed" heights="100">
File:Hershey-bar-open.JPG|A [[Hershey bar]]|alt=An open Hershey bar
File:Toblerone-Split.jpg|A [[Toblerone]] bar|alt=An open Toblerone bar
File:Cadbury-Buttons.jpg|alt=A collection of Cadbury Dairy Milk Buttons|Cadbury Dairy Milk [[Cadbury Buttons|Buttons]]
</gallery>