Editing Muji (section)

===Design approach and production===
On its corporate website, Ryohin Keikaku Ltd rationalises its principles in terms of producing high quality products at "lower than usual" retail prices, true to the original Muji marketing slogan "lower priced for a reason".<ref name="ryohin-keikaku.jp" /><ref>{{cite web|url=http://ryohin-keikaku.jp/eng/ir/business_info/|title=Our Business {{pipe}} Investor Relations {{pipe}} Ryohin Keikaku Co., Ltd.|website=ryohin-keikaku.jp}}</ref> On its catalogue website Muji states that "at the heart of Muji design is the Japanese concept of ''Kanketsu'', the concept of simplicity", aiming to "bring a quiet sense of calm into strenuous everyday lives".<ref name="Muji Online - About Muji">[http://www.muji.eu/pages/ABOUT.asp?PT=1 Muji Online - About Muji], retrieved on 2009-10-02.</ref> In an interview, Hiroyoshi Azami, President of Muji USA, described Muji's design culture as centred around designing "simple" products that are basic and necessary.<ref>{{Cite web |url=http://current.com/items/88874057_muji_interview_part_3_of_3 |title=MUJI Interview Part 3 of 3 // Current TV |access-date=2008-06-09 |archive-url=https://archive.today/20120707110616/http://current.com/items/88874057_muji_interview_part_3_of_3 |archive-date=2012-07-07 |url-status=dead }}</ref>
[[File:Menswear in Muji Chatswood December 2024.jpg|thumb|left|Men's clothes in a Muji store in Sydney]]

In its design, Muji also follows environmental guidelines, seeking to "restrict the use of substances that may have a significant impact on people or the environment" and "reduce waste by standardising modules, facilitating disassembly, and by reducing packaging".<ref>[http://ryohin-keikaku.jp/eng/csr/ Ryohin Keikaku Co., Ltd. | Environmental activities — things to think about], retrieved on 2009-10-02.</ref>

The Muji design process resists technology for its own sake, and prototype designs are produced on [[paper]] rather than [[computer]]s, so as not to encourage unnecessary detail.<ref name="designtaxi.com">[http://www.designtaxi.com/features.jsp?id=303 TAXI: Direct Access - GAIN: AIGA Business and Design Conference] {{webarchive|url=https://web.archive.org/web/20071019231220/http://www.designtaxi.com/features.jsp?id=303 |date=2007-10-19 }}, retrieved on 2009-10-02.</ref> The manufacturing process is determined by the consumer's use of the product, which is a design priority. Finishes, lines, and forms are minimised for manufacturing ease.<ref name="momastore.org">[http://www.momastore.org/museum/moma/CategoryDisplay_10451_10001_11476_11590_-1__ MoMA Store - MUJI Designer Bio] {{Webarchive|url=https://web.archive.org/web/20080505075209/http://www.momastore.org/museum/moma/CategoryDisplay_10451_10001_11476_11590_-1__ |date=2008-05-05 }}, retrieved on 2009-10-02.</ref>

In recent years, Muji has looked towards appreciating local culture and craftsmanship. The Found Muji line of products is a movement where Muji's designers find products and designs that follow the company's design approach, focusing on crafts and items that are used globally.<ref>{{Cite web|title=My Found MUJI East Asia Exhibition {{!}} MUJI|url=http://www.muji.com/hk-en/|access-date=2021-04-15|website=www.muji.com|language=zh-HK}}</ref>