Editing Myspace (section)

==Features==
From [[YouTube]]'s founding in 2005, Myspace users could embed YouTube videos in their profiles. Considering this a competitive threat to its new Myspace Videos service, the site in late 2005 banned embedded YouTube videos from user profiles, which was widely protested by Myspace users, prompting the site to lift the ban shortly after.<ref>{{cite web|url=http://www.techdirt.com/articles/20060110/0735214.shtml|title=So That's Why Myspace Blocked YouTube|access-date=July 28, 2006|first=Carlo|last=Longino|date=January 10, 2006|publisher=Techdirt.com|archive-date=August 22, 2006|archive-url=https://web.archive.org/web/20060822195808/http://techdirt.com/articles/20060110/0735214.shtml|url-status=live}}</ref>

There were a variety of environments in which users could access Myspace content on their mobile phones. In early 2006, mobile phone provider [[Helio (wireless carrier)|Helio]] released a series of mobile phones utilizing a service known as Myspace Mobile to access and edit one's profile and communicate with and view the profiles of other members.<ref name="moconews-MySpaceHelios">{{cite web|url=http://www.moconews.net/?p=5176|archive-url=https://web.archive.org/web/20060901003014/http://www.moconews.net/?p=5176|archive-date=September 1, 2006|title=Myspace Mobile To Debut On Helio; Details on Handsets|publisher=Dis*Content Media LLC|date=February 16, 2006|access-date=September 8, 2006}}</ref> Additionally, UIEvolution and Myspace developed a mobile version of Myspace for a wider range of carriers, including [[AT&T Mobility|AT&T]], [[Vodafone]]<ref name="MySpaceVodaphone">{{cite web|url=http://live.marketclusters.com/cl2/view/2007/02/07/myspace_partners_with_vodafone/ |title=Myspace partners with Vodafone |publisher=StrategyWire |access-date=February 8, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20070301065454/http://live.marketclusters.com/cl2/view/2007/02/07/myspace_partners_with_vodafone/ |archive-date=March 1, 2007}}</ref> and [[Rogers Wireless]].<ref name="MySpaceRogers">{{cite web|url=http://www.moconews.net/entry/419-myspace-launches-mobile-site-in-canada-with-rogers-wireless/|title=Myspace Launches Mobile Site In Canada With Rogers Wireless; Charges Fee|publisher=MocoNews|access-date=August 16, 2007|archive-url=https://web.archive.org/web/20070904123251/http://www.moconews.net/entry/419-myspace-launches-mobile-site-in-canada-with-rogers-wireless|archive-date=September 4, 2007|url-status=dead}}</ref> In August 2006, Myspace began offering classified ads, a service which grew by 33 percent during the following year.<ref>[https://web.archive.org/web/20071110232402/http://www.delawareonline.com/apps/pbcs.dll/article?AID=%2F20070904%2FBUSINESS%2F709040311%2F1003 Classified ads undergoing metamorphosis], ''delawareonline'' (November 10, 2007).</ref> It previously had an instant messaging tool called [[MySpace IM]]. Myspace used an implementation of [[Telligent Community]] for its forum system.<ref>{{cite web|url=http://communityserver.com/showcases/marketing/myspace/|title=Community Server in Action|access-date=October 9, 2015|author=MySpace|year=2008 |archive-url=https://web.archive.org/web/20090120014120/http://communityserver.com/showcases/marketing/myspace/ |archive-date=January 20, 2009}}</ref>

===Music===
Shortly after Myspace was sold to News Corporation in 2005, the website launched a record label called [[MySpace Records]], with JD Mangosing as CEO, in an effort to discover unknown talent on Myspace Music,<ref name="autogenerated2"/> a service onto which artists can upload songs, EPs and full-length albums. As of June 2014, over 53 million songs had been uploaded to the site by 14.2 million artists.<ref name="the register">{{cite web|url=https://www.theregister.co.uk/2014/06/02/myspace_we_still_have_all_your_humiliating_photos_so_hows_about_reconnecting/|title=Myspace: Where are you going? We still have all your HUMILIATING PICS|last=Nichols|first=Shaun|website=The Register|date=June 2, 2014|access-date=July 13, 2018|archive-date=July 13, 2018|archive-url=https://web.archive.org/web/20180713230348/https://www.theregister.co.uk/2014/06/02/myspace_we_still_have_all_your_humiliating_photos_so_hows_about_reconnecting/|url-status=live}}</ref> Artists including [[My Chemical Romance]], [[Nicki Minaj]], [[Lily Allen]], [[Taylor Swift]], [[Lady Gaga]], and [[Katy Perry]] gained fame and recognition through Myspace. {{As of|2010}} over eight million artists had been discovered by users through the site.<ref>{{cite web|url=http://techradar1.wordpress.com/2008/01/11/facebookmyspace-statistics/|title=Facebook, Myspace Statistics|publisher=techradar1.wordpress.com|author=Siwal|date=January 11, 2008|access-date=October 17, 2010|archive-date=June 13, 2010|archive-url=https://web.archive.org/web/20100613202104/http://techradar1.wordpress.com/2008/01/11/facebookmyspace-statistics/|url-status=live}}</ref> In late 2007, the site launched ''The MySpace Transmissions'', a series of live-in-studio recordings by well-known artists.

On March 18, 2019, it was revealed that Myspace had lost all of its user content from launch until 2015 in a botched server migration with no backup. Over 50 million songs and 12 years' worth of content were permanently lost.<ref>{{Cite web|url=https://arstechnica.com/information-technology/2019/03/myspace-apparently-lost-12-years-worth-of-music-and-almost-no-one-noticed/|title=Myspace apparently lost 12 years' worth of music, and almost no one noticed|last=Brodkin|first=Jon|date=2019-03-18|website=Ars Technica|language=en-us|access-date=2019-03-20|archive-date=November 7, 2020|archive-url=https://web.archive.org/web/20201107224454/https://arstechnica.com/information-technology/2019/03/myspace-apparently-lost-12-years-worth-of-music-and-almost-no-one-noticed/|url-status=live}}</ref> In April 2019, the [[Internet Archive]] recovered 490,000 MP3s "using unknown means by an anonymous academic study conducted between 2008 and 2010". The songs, which were uploaded between 2008 and 2010, are collectively known as the "MySpace Dragon Hoard".<ref>{{Cite web|url=https://mashable.com/article/myspace-internet-archive-rescue/|title=Internet Archive rescues half a million lost MySpace songs|last=Schroeder|first=Stan|website=Mashable|date=April 4, 2019|language=en|access-date=2019-07-17|archive-date=November 16, 2020|archive-url=https://web.archive.org/web/20201116004522/https://mashable.com/article/myspace-internet-archive-rescue/|url-status=live}}</ref>

Since early 2022, music upload and playback have been disabled on the website.

===MySpaceTV===
{{Further|List of original programs distributed by MySpaceTV}}

On May 16, 2007, Myspace partnered with news publications National Geographic, the New York Times and Reuters to provide professional visual contents on its social-networking Web site.<ref>{{Cite web|url=https://labusinessjournal.com/news/2007/may/16/myspace-adding-national-news-content/|title=MySpace Adding National News Content {{!}} Los Angeles Business Journal|website=labusinessjournal.com|date=May 15, 2007|access-date=2019-10-09|archive-date=August 4, 2020|archive-url=https://web.archive.org/web/20200804152312/https://labusinessjournal.com/news/2007/may/16/myspace-adding-national-news-content/|url-status=live}}</ref>
On June 27, 2007, Myspace launched MySpaceTV.<ref>{{Cite web|url=https://searchengineland.com/myspace-tv-to-compete-with-googles-youtube-11567|title=MySpace TV To Compete With Google's YouTube|date=2007-06-27|website=Search Engine Land|access-date=2019-10-09|archive-date=October 28, 2020|archive-url=https://web.archive.org/web/20201028195259/https://searchengineland.com/myspace-tv-to-compete-with-googles-youtube-11567|url-status=live}}</ref>

On August 8, 2007, Myspace partnered with satire publication ''[[The Onion]]'' to provide audio, video and print content to the site.<ref>{{Cite web|url=https://www.cnet.com/news/the-onion-brings-its-irreverent-satire-to-myspace/|title=The Onion brings its irreverent satire to MySpace|last=McCarthy|first=Caroline|website=CNET|language=en|access-date=2019-10-09|archive-date=August 13, 2020|archive-url=https://web.archive.org/web/20200813175403/https://www.cnet.com/news/the-onion-brings-its-irreverent-satire-to-myspace/|url-status=live}}</ref>

On October 22, 2007, Myspace launched its first original web series, ''[[Roommates (web series)|Roommates]]'', which intended to give its users a television-like experience with the interactive benefits of the Internet.<ref>{{Cite news|url=https://www.reuters.com/article/us-myspacetv-idUSN1937381320071022|title=MySpaceTV unveils first original drama|date=2007-10-22|work=Reuters|access-date=2019-10-08|language=en|archive-date=August 4, 2020|archive-url=https://web.archive.org/web/20200804082446/https://www.reuters.com/article/us-myspacetv-idUSN1937381320071022|url-status=live}}</ref>

On February 27, 2008, [[TMZ]] launched its web channel on MySpaceTV.<ref>{{Cite news|url=https://www.reuters.com/article/us-media-tmz-idUSN273028520080227|title=MySpace and TMZ launch Web channel|date=2008-02-27|work=Reuters|access-date=2019-10-09|language=en|archive-date=August 5, 2020|archive-url=https://web.archive.org/web/20200805113423/https://www.reuters.com/article/us-media-tmz-idUSN273028520080227|url-status=live}}</ref>

On April 21, 2008, Myspace signed a deal with [[Byron Allen]]'s [[Entertainment Studios]] that brought programming such as the syndicated series ''[[Comics Unleashed with Byron Allen]]'', ''[[Entertainers with Byron Allen]]'', ''Beautiful Homes and Great Estates'', and ''Designer Fashions & Runways'' to MySpaceTV.<ref>{{Cite web|url=https://www.hollywoodreporter.com/news/myspace-inks-deal-entertainment-studios-109867|title=MySpace inks deal with Entertainment Studios|website=The Hollywood Reporter|date=April 21, 2008|language=en|access-date=2019-10-09|archive-date=August 9, 2020|archive-url=https://web.archive.org/web/20200809152820/https://www.hollywoodreporter.com/news/myspace-inks-deal-entertainment-studios-109867|url-status=live}}</ref>

===Redesigns===
On March 10, 2010, Myspace added new features including a recommendation engine for new users that suggests games, music and videos based on their previous search habits. The security on Myspace was also enhanced, with the [[criticism of Facebook]], to make it a safer site. The security of Myspace enables users to choose if the content could be viewed for "friends only", "18 and older" or "everyone".<ref>{{cite web|url=http://www.newstatesman.com/digital/2010/03/site-myspace-users-revamp|title=MySpace adds new tools after revamp|date=March 11, 2010|work=New Statesman|location=UK|access-date=March 11, 2010|archive-date=March 14, 2010|archive-url=https://web.archive.org/web/20100314085819/http://www.newstatesman.com/digital/2010/03/site-myspace-users-revamp|url-status=live}}</ref>

In October 2010, Myspace introduced a beta version of a new site design on a limited scale, with plans to switch all interested users to the new site in late November. Chief executive Mike Jones said the site was no longer competing with Facebook as a general social networking site; instead, it would be music-oriented and would target younger people. Jones believed most younger users would continue to use the site after the redesign, though older users might not. The goal of the redesign was to increase the number of Myspace users and the time they spent on the site. BTIG (.com) analyst Richard Greenfield said, "Most investors have written off MySpace now," and was unsure whether the changes would help the company recover.<ref>{{cite news|url=https://www.reuters.com/article/idUSTRE69Q11M20101027|title=MySpace launching new version of website|last=Oreskovic|first=Alexei|work=Reuters|date=October 27, 2010|access-date=October 31, 2010|archive-date=November 9, 2020|archive-url=https://web.archive.org/web/20201109020054/https://www.reuters.com/article/idUSTRE69Q11M20101027|url-status=live}}</ref>

In November 2010, Myspace changed its logo to coincide with the new site design. The word "my" appears in the [[Helvetica]] font, followed by a symbol representing a space. The logo change was announced on October 8, 2010, and appeared on the site on November 11.<ref>Alexia Tsotsis, [https://techcrunch.com/2010/10/08/new-myspace-logo/ Myspace Unveils New, Artsy Logo] {{Webarchive|url=https://web.archive.org/web/20201022014352/https://techcrunch.com/2010/10/08/new-myspace-logo/ |date=October 22, 2020 }}, Techcrunch.com, October 8, 2010. Retrieved October 12, 2010.</ref> In the same month, Myspace integrated with [[Facebook Connect]] – calling it "Mash Up with Facebook" in an announcement widely seen as the final act of acknowledging Facebook's domination of social networking.<ref>{{cite web|url=http://mashable.com/2010/11/18/you-can-now-login-to-myspace-with-facebook/|title=You can now login to Myspace with Facebook|publisher=mashable.com|date=November 18, 2010|access-date=November 24, 2010|archive-date=November 22, 2010|archive-url=https://web.archive.org/web/20101122131758/http://mashable.com/2010/11/18/you-can-now-login-to-myspace-with-facebook/|url-status=live}}</ref>

In January 2011, it was announced that the Myspace staff would be reduced by 47%.<ref>{{cite web|author=Radhika Marya|url=http://mashable.com/2011/01/11/myspace-reduces-staff-by-47-percent/|title=MySpace Reduces Staff by 47%|publisher=Mashable.com|date=January 11, 2011|access-date=January 15, 2011|archive-date=January 14, 2011|archive-url=https://web.archive.org/web/20110114151523/http://mashable.com/2011/01/11/myspace-reduces-staff-by-47-percent/|url-status=live}}</ref> User adoption continued to decrease.<ref>{{cite web|url=http://www.newser.com/story/108947/myspace-to-ax-up-to-half-its-workers.html|title=MySpace to Ax Up to Half Its Workers – Downsizing could be announced this month, sources say|publisher=Newser.com|date=January 4, 2011|access-date=January 15, 2011|archive-date=January 7, 2011|archive-url=https://web.archive.org/web/20110107073657/http://www.newser.com/story/108947/myspace-to-ax-up-to-half-its-workers.html|url-status=live}}</ref>

In September 2012, a new redesign was announced, with no date given, making Myspace more visual and apparently optimized for tablets.<ref>{{cite web|author=Loz Blain|url=http://www.gizmag.com/2012-myspace-the-new-facebook/24272/|title=The new Facebook is...Myspace?|publisher=gizmag.com|date=September 25, 2012|access-date=September 25, 2012|archive-date=October 31, 2012|archive-url=https://web.archive.org/web/20121031203439/http://www.gizmag.com/2012-myspace-the-new-facebook/24272/|url-status=live}}</ref> The redesign was publicly released on January 15, 2013;<ref>{{cite web |url=https://thenextweb.com/news/new-myspace-opens-up-to-the-public |title=Myspace opens redesigned site to the public |first=Nick |last=Summers |date=January 15, 2013 |website=[[The Next Web]]}}</ref> by April 2013 (and presumably before), users were able to transfer to the new Myspace redesign. In June 2013, the redesign deleted all previous blogs, angering many users, and destroying information that would have been useful history in later years.<ref>{{cite web |last=Milligan |first=Ian |url=http://activehistory.ca/2013/06/myspace-is-cool-again-too-bad-they-destroyed-history-along-the-way/ |title=In a Rush to Modernize, MySpace Destroyed More History |archive-url=https://web.archive.org/web/20201106165506/https://activehistory.ca/2013/06/myspace-is-cool-again-too-bad-they-destroyed-history-along-the-way/ |archive-date=November 6, 2020 |url-status=live |website=Archive History |date=June 17, 2013}}</ref>