Editing NSPCC (section)

====2010s====
In 2011, the NSPCC launched its All Babies Count campaign to highlight the vulnerability of babies and calling for better and earlier support for new parents.<ref>{{cite news|url=https://www.bbc.co.uk/news/uk-15658153|title=NSPCC warns 200,000 babies at risk of abuse |date=10 November 2011 |publisher=BBC News|access-date=17 April 2013}}</ref> In 2012, the charity won a PRCA award for its "Don't Wait Until You're Certain" campaign that encouraged people to call the NSPCC with any worry about a child.<ref>{{cite web|url=http://awards.prca.org.uk/2012winners |title=PRCA Awards 2012 |publisher=PRCA |access-date=17 April 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130506161726/http://awards.prca.org.uk/2012winners |archive-date=6 May 2013 }}</ref>

[[File:"Patchwork Paddington", Paddington Bear, Childline - geograph.org.uk - 4294123.jpg|thumb|upright|[[Paddington Bear]] statue designed by an employee at the NSPCC, on display at the [[Childline]] offices in London, which was auctioned to raise funds for the NSPCC]]

In November 2014, fifty [[Paddington Bear]] statues, created by various celebrities and organisations—including the NSPCC designed "Patchwork Paddington"—were located around London prior to the release of the film ''[[Paddington (film)|Paddington]]'', with the statues auctioned to raise funds for the NSPCC.<ref>{{cite news |title=Why Paddington Bear Statues Have Taken Over London |url=https://www.cntraveler.com/galleries/2014-11-24/paddington-bear-statues-taken-over-london-david-beckham-benedict-cumberbatch |access-date=25 November 2023 |work=Condé Nast}}</ref><ref>{{cite news |last=Murphy |first=Shaunna |title=Emma Watson Designed A Paddington Bear For Charity And It's Freaking Adorable |url=https://www.mtv.com/news/1984950/emma-watson-paddington-bear/ |archive-url=https://web.archive.org/web/20141107012511/http://www.mtv.com/news/1984950/emma-watson-paddington-bear/ |url-status=dead |archive-date=7 November 2014 |date=3 November 2014 |access-date=25 November 2023 |publisher=MTV}}</ref>

In 2017, the Information Commissioner's Office fined eleven charities that breached the Data Protection Act by misusing donors’ personal data. NSPCC was fined £12,000.<ref>{{cite web|url=https://ico.org.uk/about-the-ico/news-and-events/news-and-blogs/2017/04/ico-fines-eleven-more-charities/|title=ICO fines eleven more charities|date=5 June 2017|website=ico.org.uk|access-date=5 April 2017|archive-date=13 August 2017|archive-url=https://web.archive.org/web/20170813221413/https://ico.org.uk/about-the-ico/news-and-events/news-and-blogs/2017/04/ico-fines-eleven-more-charities/|url-status=dead}}</ref>{{primary source inline|date=September 2021}}

In 2019, the NSPCC engaged transgender activist [[Munroe Bergdorf]] as its first LGBT+ campaigner for [[ChildLine]]. The relationship was ended controversially after what Bergdorf described as a [[transphobic]] hate campaign against her, including false allegations that she had taken part in pornographic films.<ref>{{Cite web|url=http://gaytimes.co.uk/community/123116/munroe-bergdorf-dropped-as-childline-ambassador-following-transphobic-hate-campaign/|title=Munroe Bergdorf dropped as Childline ambassador following "transphobic hate campaign"|date=9 June 2019|website=GAY TIMES}}</ref> The NSPCC stated that their reason was nothing to do with Bergdorf being transgender, but because she invited LGBT young people to contact her directly over social media, which was not compatible with the NSPCC's own safeguarding policies. Over 150 NSPCC staff complained to senior management about the charity's treatment of Bergdorf.<ref>{{Cite news|url=https://www.bbc.co.uk/news/uk-48643467|title=Munroe Bergdorf: NSPCC explains transgender activist decision|work=BBC News |date=14 June 2019}}</ref>