Editing Network 10 (section)

=== 2009–2015: Canwest sale, multichannels launch ===
On 24 September 2009, Canwest announced that it was selling its 50.1% stake in Ten Network Holdings for $680 million,<ref>{{cite news |url=https://www.theaustralian.com.au/business/media/canwest-sells-ten-network-stake-for-680m/news-story/792ff720554c34ed0cfcdd3a2c3dbf32 |title=CanWest sells Ten Network stake for $680m |work=[[The Australian]] |author=McFarland, Lyndal |agency=Dow Jones Newswires |date=24 September 2009 |access-date=8 February 2022 |archive-date=9 February 2022 |archive-url=https://web.archive.org/web/20220209061324/https://www.theaustralian.com.au/business/media/canwest-sells-ten-network-stake-for-680m/news-story/792ff720554c34ed0cfcdd3a2c3dbf32 |url-status=live}}</ref> to pay down its significant debt. In late 2009, Canwest filed for [[Bankruptcy|creditor bankruptcy protection]], due to [[Canadian dollar|CA$]]4 billion mounting debt across radio, television broadcasting and publishing assets in several countries.<ref>{{cite news |url=https://www.theguardian.com/media/2009/oct/06/television-pressandpublishing |title=Canwest Global Communications files for bankruptcy protection |author=Clark, Andrew |work=[[The Guardian]] |location=England |date=6 October 2009 |access-date=8 February 2022 |archive-date=9 February 2022 |archive-url=https://web.archive.org/web/20220209042808/https://www.theguardian.com/media/2009/oct/06/television-pressandpublishing |url-status=live}}</ref>

On 20 October 2010, four years after he sold his shares in [[Nine Entertainment Co|PBL Media]] to private equity firm [[CVC Capital Partners|CVC Asia Pacific]], [[James Packer]] purchased 16 per cent of Ten.

Network Ten launched a new digital channel, [[10 Peach|Eleven]], on 11 January 2011.<ref name="elevenannounce">{{cite news |title=TEN announces launch of ELEVEN |work=The Spy Report |publisher=Media Spy |date=26 August 2010 |url=http://www.mediaspy.org/report/2010/08/26/ten-announces-launch-of-eleven/ |access-date=26 August 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100910033922/http://www.mediaspy.org/report/2010/08/26/ten-announces-launch-of-eleven/ |archive-date=10 September 2010}}</ref> The channel is aimed at a "distinctly youthful" audience between the ages of 13 and 29. ''[[Neighbours]]'' and ''[[The Simpsons]]'' were high-profile programs migrating from Ten to the new channel.<ref name="neighboursmove">{{cite news |title=Neighbours moving to Eleven |work=The Spy Report |publisher=Media Spy |date=26 August 2010 |url=http://www.mediaspy.org/report/2010/08/26/neighbours-moving-to-eleven/ |access-date=26 August 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100910033220/http://www.mediaspy.org/report/2010/08/26/neighbours-moving-to-eleven/ |archive-date=10 September 2010}}</ref> The channel was a joint venture with [[CBS Studios International]], which owned a 33% stake.<ref name="jointventure">{{cite news |title=CBS goes down under and takes minority stake in Australian TV venture |newspaper=The Los Angeles Times |first=Meg |last=James |date=25 August 2010 |url=http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/08/cbs-takes-minority-stake-in-australian-tv-venture.html |access-date=26 August 2010 |archive-date=9 December 2010 |archive-url=https://web.archive.org/web/20101209170933/http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/08/cbs-takes-minority-stake-in-australian-tv-venture.html |url-status=live}}</ref>

On 8 May 2011, Ten relaunched its sports-based channel [[10 Bold|One]], with general entertainment programming aimed at males taking over the schedule. It is aimed at a similar audience to [[7mate]].<ref>{{cite web |url=http://www.tvtonight.com.au/2011/04/one-to-broaden-its-horizons.html |title=ONE to broaden its horizons |date=4 April 2011 |publisher=TV Tonight |access-date=9 November 2011 |archive-date=16 September 2011 |archive-url=https://web.archive.org/web/20110916183931/http://www.tvtonight.com.au/2011/04/one-to-broaden-its-horizons.html |url-status=live}}</ref>

In 2012, Ten unsuccessfully launched many new programs. This led to Ten's ratings dropping to fourth place behind [[ABC TV (Australian TV network)|ABC TV]] for over thirty straight nights.<ref name=ABC1Ten>{{cite news |last=Idato |first=Michael |date=17 September 2012 |title=Seriously, Ten struggles to keep up with ABC |url=https://www.smh.com.au/entertainment/tv-and-radio/seriously-ten-struggles-to-keep-up-with-abc-20120916-260dm.html |newspaper=The Sydney Morning Herald |access-date=19 October 2013 |archive-date=27 November 2013 |archive-url=https://web.archive.org/web/20131127142751/http://www.smh.com.au/entertainment/tv-and-radio/seriously-ten-struggles-to-keep-up-with-abc-20120916-260dm.html |url-status=live}}</ref> The poor performance resulted in Chief Programming Officer David Mott's resignation.<ref>{{cite news |last=Idato |first=Michael |date=24 August 2012 |title=Ten's dismal ratings claim prized scalp |url=https://www.smh.com.au/entertainment/tv-and-radio/tens-dismal-ratings-claim-prized-scalp-20120824-24q3b.html |newspaper=The Sydney Morning Herald |access-date=19 October 2013 |archive-date=27 November 2013 |archive-url=https://web.archive.org/web/20131127142753/http://www.smh.com.au/entertainment/tv-and-radio/tens-dismal-ratings-claim-prized-scalp-20120824-24q3b.html |url-status=live}}</ref>

In September 2012, Ten made a partnership with [[TVSN]], which meant the [[TVSN]] channel became available on Ten's free-to-air multiplex to metropolitan viewers as a [[Datacasting|datacast]] service on LCN 14, on 24 September 2012.<ref>{{cite web |date=12 September 2012 |title=Network Ten Launches New Channel With TVSN |url=http://tencorporate.com.au/files/Network_Ten_and_TVSN_September_2012.pdf |archive-url=https://web.archive.org/web/20130411094945/http://tencorporate.com.au/files/Network_Ten_and_TVSN_September_2012.pdf |archive-date=11 April 2013}}</ref>

In late 2012, Ten reported a loss of $12.9m as it battled poor advertising markets and failed to hold larger audience numbers. They made positions at the station redundant and said that production may become centralised.

Ten launched [[Spree TV]], an Australian [[free-to-air]] [[datacasting]] [[television channel]] mainly carrying [[infomercial|paid programming]] and [[home shopping]], on 17 September 2013, on LCN 15,<ref>{{cite web |last=Knox |first=David |date=11 September 2013 |title=TEN confirms Spree TV launch |url=https://tvtonight.com.au/2013/09/ten-confirms-spree-tv-launch.html |access-date=1 December 2023 |website=TV Tonight}}</ref> with Brand Developers.<ref name="TVTonightSpreeTVlaunch">{{cite web|publisher=[[TV Tonight]]|first=David|last=Knox|url=http://www.tvtonight.com.au/2013/09/ten-tipped-to-launch-new-datacasting-channel.html|title=TEN tipped to launch new datacasting channel|date=10 September 2013|access-date=5 November 2015}}</ref>

Analogue broadcasts ceased in the regions on 10 December 2013.

On 1 August 2014, the network celebrated its 50th anniversary. A television special related to the anniversary called ''50 Years Young'' aired on 3 August 2014, after being rescheduled from 8 August by the network.<ref>{{Cite web |last=Knox |first=David |date=22 July 2024 |title="You blogged, they listened." TEN reschedules 50 Years Young special. |url=https://tvtonight.com.au/2014/07/you-blogged-they-listened-ten-reschedules-50-years-young-special.html |access-date=11 August 2024 |publisher=[[TV Tonight]] |language=en-AU}}</ref>

On 15 June 2015, [[Foxtel]] (co-owned by [[News Corp Australia|News Corp]]) bought 15% shares in Ten Network Holdings, pending approval from the ACCC. Prior to the acquisition, Discovery backed out from a bidding partnership with Foxtel. In July 2015, Paul Anderson was announced as the new chief executive officer.<ref>{{cite web|url=http://www.adnews.com.au/news/ten-names-paul-anderson-as-ceo-as-hamish-mclennan-exits|title=Ten names Paul Anderson as CEO as Hamish McLennan exits - AdNews|access-date=10 June 2017|archive-date=30 June 2017|archive-url=https://web.archive.org/web/20170630160034/http://www.adnews.com.au/news/ten-names-paul-anderson-as-ceo-as-hamish-mclennan-exits|url-status=live}}</ref>