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=== Psychotherapeutic === Early books about NLP had a psychotherapeutic focus given that the early models were psychotherapists. As an approach to psychotherapy, NLP shares similar core assumptions and foundations in common with some contemporary brief and systemic practices,<ref>Rubin Battino (2002) ''Expectation: The Very Brief Therapy Book''. Crown House Publishing. {{ISBN|1-84590-028-6}}</ref><ref>Kerry, S. (2009) Pretreatment expectations of psychotherapy clients, University of Alberta (Canada)<!--, {{AAT|NR55409}}--></ref><ref name="Beyebach-1999" /> such as [[solution focused brief therapy]].<ref>Bill O'Connell (2005) Solution-focused therapy (Brief therapy series). Sage; Second Edition [https://books.google.com/books?doi=GVC4lJzyjBMC p. 9]</ref><ref>Windy Dryden (2007) Dryden's handbook of individual therapy. 5th edition. Sage. {{ISBN|1-4129-2238-0}} [https://books.google.com/books?id=nT8jqeRXBmYC&pg=PR9 p. 382]</ref> NLP has also been acknowledged as having influenced these practices<ref name="Beyebach-1999">{{cite journal |last1=Beyebach |first1=M. |last2=Rodríguez Morejón |first2=A. |year=1999 |title=Some thoughts on integration in solution-focused therapy |journal=Journal of Systemic Therapies |volume=18 |pages=24–42|doi=10.1521/jsyt.1999.18.1.24 }}</ref><ref>{{cite journal |last=Pesut |first=Daniel J. |title=The art, science, and techniques of reframing in psychiatric mental health nursing |journal=Issues in Mental Health Nursing |date=1 January 1991 |volume=12 |issue=1 |pages=9–18 |doi=10.3109/01612849109058206 |pmid=1988384}}</ref> with its reframing techniques{{sfnm|1a1=Maag|1y=1999|2a1=Maag|2y=2000}} which seeks to achieve behavior change by shifting its ''context'' or ''meaning'',<ref>{{harvnb|Bandler|Grinder|1982}} as cited in {{harvnb|Maag|1999}} and {{harvnb|Maag|2000}}.</ref> for example, by finding the positive connotation of a thought or behavior. The two main therapeutic uses of NLP are, firstly, as an adjunct by therapists<ref>{{Cite journal |last1=Field |first1=E. S. |title=Neurolinguistic programming as an adjunct to other psychotherapeutic/hypnotherapeutic interventions |journal=The American Journal of Clinical Hypnosis |volume=32 |issue=3 |pages=174–82 |year=1990 |pmid=2296919 |doi=10.1080/00029157.1990.10402822}}</ref> practicing in other therapeutic disciplines and, secondly, as a specific therapy called Neurolinguistic Psychotherapy.<ref>Bridoux, D., Weaver, M., (2000) "Neuro-linguistic psychotherapy." In ''Therapeutic perspectives on working with lesbian, gay and bisexual clients.'' Davies, Dominic (Ed); Neal, Charles (Ed). (pp. 73–90). Buckingham, England: Open University Press (2000) xviii, 187 pp. {{ISBN|0-335-20333-7}}</ref> According to Stollznow, "Bandler and Grinder's infamous ''Frogs into Princes'' and their other books boast that NLP is a cure-all that treats a broad range of physical and mental conditions and learning difficulties, including epilepsy, myopia and dyslexia. With its promises to cure schizophrenia, depression and Post Traumatic Stress Disorder, and its dismissal of psychiatric illnesses as psychosomatic, NLP shares similarities with Scientology and the Citizens Commission on Human Rights (CCHR)."<ref name="Stollznow-2010" /> A systematic review of experimental studies by Sturt ''et al.'' (2012) concluded that "there is little evidence that NLP interventions improve health-related outcomes."{{sfn|Sturt|2012}} In his review of NLP, [[Stephen Briers]] writes, "NLP is not really a cohesive therapy but a ragbag of different techniques without a particularly clear theoretical basis ... [and its] evidence base is virtually non-existent."<ref>{{cite book|last=Briers|first=Stephen|title=Brilliant Cognitive Behavioural Therapy: How to use CBT to improve your mind and your life|url=https://books.google.com/books?id=6BQ2S3F_eDMC&q=ragbag&pg=PT15|date=27 December 2012|publisher=Pearson UK|isbn=978-0-273-77849-3|page=15}}</ref> Eisner writes, "NLP appears to be a superficial and gimmicky approach to dealing with mental health problems. Unfortunately, NLP appears to be the first in a long line of mass marketing seminars that purport to virtually cure any mental disorder ... it appears that NLP has no empirical or scientific support as to the underlying tenets of its theory or clinical effectiveness. What remains is a mass-marketed serving of psychopablum."<ref>{{cite book|first=Donald A.|last=Eisner|title=The Death of Psychotherapy: From Freud to Alien Abductions|url=https://books.google.com/books?id=hmcDl6l8uXwC&pg=PA158|year=2000|publisher=Greenwood Publishing Group|isbn=978-0-275-96413-9|pages=158–59}}</ref> André Muller Weitzenhoffer—a friend and peer of Milton Erickson—wrote, "Has NLP really abstracted and explicated the essence of successful therapy and provided everyone with the means to be another Whittaker, Virginia Satir, or Erickson? ... [NLP's] failure to do this is evident because today there is no multitude of their equals, not even another Whittaker, Virginia Satir, or Erickson. Ten years should have been sufficient time for this to happen. In this light, I cannot take NLP seriously ... [NLP's] contributions to our understanding and use of Ericksonian techniques are equally dubious. ''Patterns I'' and ''II'' are poorly written works that were an overambitious, pretentious effort to reduce hypnotism to a magic of words."{{sfn|Weitzenhoffer|1989|p=305}} Clinical psychologist Stephen Briers questions the value of the NLP maxim—a ''presupposition'' in NLP jargon—"there is no failure, only feedback".<ref>{{cite book |last1=Dilts |first1=Robert |last2=DeLozier |first2=Judith |title=Encyclopedia of Systemic Neuro-Linguistic Programming and NLP New Coding |edition=1st |year=2000 |publisher=NLP University Press |location=Santa Cruz |isbn=978-0-9701540-0-2 |page=1002 |url=http://nlpuniversitypress.com/html2/PrPu25.html |access-date=16 July 2013 |archive-url=https://web.archive.org/web/20130921060637/http://nlpuniversitypress.com/html2/PrPu25.html |archive-date=21 September 2013 |url-status=dead }}</ref> Briers argues that the denial of the existence of failure diminishes its instructive value. He offers [[Walt Disney]], [[Isaac Newton]] and [[J.K. Rowling]] as three examples of unambiguous acknowledged personal failure that served as an impetus to great success. According to Briers, it was "the crash-and-burn type of failure, not the sanitised NLP Failure Lite, i.e. the failure-that-isn't really-failure sort of failure" that propelled these individuals to success. Briers contends that adherence to the maxim leads to self-deprecation. According to Briers, personal endeavour is a product of invested values and aspirations and the dismissal of personally significant failure as mere feedback effectively denigrates what one values. Briers writes, "Sometimes we need to accept and mourn the death of our dreams, not just casually dismiss them as inconsequential." Briers also contends that the NLP maxim is narcissistic, self-centered and divorced from notions of moral responsibility.<ref>{{cite book |last1=Briers |first1=Stephen |title=Psychobabble: Exploding the myths of the self-help generation |edition=1st |year=2012 |publisher=Pearson Education Limited |location=Santa Cruz |isbn=978-0-273-77239-2 |chapter=MYTH 16: There is no failure, only feedback |chapter-url=https://books.google.com/books?id=2zsQeth9yRAC}}</ref>
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