Editing Nivea (section)

==Controversies==
In 2011, NIVEA was fined $900,000 by the US [[Federal Trade Commission]] for falsely claiming that consumers could slim down by regularly applying NIVEA My Silhouette! cream to their skin.<ref>{{cite web |url=http://www.ftc.gov/os/caselist/0923194/110629beiersdorfcmpt.pdf |title=Beiersdorf, Inc. |date=29 June 2011 |publisher=[[Federal Trade Commission]] |access-date=2016-10-24 |archive-date=2013-09-27 |archive-url=https://web.archive.org/web/20130927213633/http://ftc.gov/os/caselist/0923194/110629beiersdorfcmpt.pdf |url-status=live }}</ref><ref>{{cite web |url=http://www.ftc.gov/opa/2011/06/beiersdorf.shtm |title=FTC Settlement Prohibits Marketer from Claiming that Nivea Skin Cream Can Help Consumers Slim Down |publisher=[[Federal Trade Commission]] |date=June 29, 2011 |df=dmy |access-date=August 4, 2011 |archive-date=October 22, 2013 |archive-url=https://web.archive.org/web/20131022072236/http://www.ftc.gov/opa/2011/06/beiersdorf.shtm |url-status=live }}</ref>  The same year, NIVEA published a world map on its website that omitted Israel;<ref>{{cite web |first=David |last=Lev |date=9 August 2011 |url=http://www.israelnationalnews.com/News/News.aspx/147685 |title=Boycotts Busted? EA, Nivea 'Forget' Israel, Draw Protest Letters |website=IsraelNationalNews.com |access-date=2016-10-24 |archive-date=2019-05-04 |archive-url=https://web.archive.org/web/20190504001440/http://www.israelnationalnews.com/News/News.aspx/147685 |url-status=live }}</ref> [[Simon Wiesenthal Center]] protests.<ref>{{cite web|url=http://www.ejpress.org/article/52964 |title=Israel boycotted by Nivea? Simon Wiesenthal Center expresses outrage in letter to German cosmetics company |work=European Jewish Press | date=7 September 2011 |access-date=2011-09-13 |url-status=dead |archive-url=https://web.archive.org/web/20120323124948/http://www.ejpress.org/article/52964 |archive-date=2012-03-23 }}</ref>

In June 2019, the marketing and media industry journal [[Ad Age]] reported on 26 June 2019 that [[FCB (advertising agency)|FCB]], Nivea's long-time ad agency, had ended its relationship with the company. Among the primary reasons cited was NIVEA's rejection of a proposed ad that featured two men's hands touching because, according to a NIVEA executive, "we don't do gay at NIVEA."<ref>{{cite web |last1=Rittenhouse |first1=Lindsay |last2=Neff |first2=Jack |title=FCB parts with Nivea amid rising tensions, including allegations of homophobic remark — Client reportedly said 'we don't do gay' on a call with the agency |url=https://adage.com/article/agency-news/fcb-parts-nivea-amid-rising-tensions-including-allegations-homophobic-remark/2180031 |website=AdAge |date=26 June 2019 |access-date=3 July 2019 |archive-date=2 July 2019 |archive-url=https://web.archive.org/web/20190702214645/https://adage.com/article/agency-news/fcb-parts-nivea-amid-rising-tensions-including-allegations-homophobic-remark/2180031 |url-status=live }}</ref> [[Crain's Chicago Business]] reported that FCB had ended the relationship of more than a century. Noting that the breakup occurred at the end of [[LGBT pride]] month, Crain's noted that FCB would be forgoing the management of NIVEA's $21.8 million US advertising budget. It represented 1% of FCB's revenue globally.<ref>{{cite web |last1=Neff |first1=Jack |last2=Rittenhouse |first2=Lindsay |title=Ugly FCB-Nivea breakup follows 100-year relationship, recent controversies: A rocky few years between Nivea and Chicago-based FCB have included three incidents where the brand was criticized for ads seen as racially insensitive. |url=https://www.chicagobusiness.com/marketing-media/ugly-fcb-nivea-breakup-follows-100-year-relationship-recent-controversies |website=Crain's Chicago Business |date=July 2019 |access-date=3 July 2019 |archive-date=3 July 2019 |archive-url=https://web.archive.org/web/20190703155536/https://www.chicagobusiness.com/marketing-media/ugly-fcb-nivea-breakup-follows-100-year-relationship-recent-controversies |url-status=live }}</ref>